Sales Continue at Taylor Morrison's Verona Reserve -- As New Residents Make Themselves at Home

SARASOTA, FL, May 23, 2012

Sales are brisk at Taylor Morrison's Verona Reserve community in Venice, with buyers settling into their new homes and others eagerly snapping up available showcase homes and buildable home sites. To date, over 40 homes have been sold in this community, which is prized by many for its enviable location close to shopping, Downtown Venice, top-rated beaches, restaurants and the interstate. Company officials report that the community is nearly 30% sold through the first quarter of 2012 and that traffic at the sales center continues to increase.

"Verona Reserve has always generated a great deal of interest from the public. We would often field calls about the property on a daily basis before we even broke ground," said Cammie Longenecker, vice president of sales and marketing for Taylor Morrison West Florida. "Now that the housing market is recovering, we are seeing more buyers with a serious interest in purchasing a home in the near future. We've been very pleased with the direction this community is moving."

Among the new residents at Verona Reserve are Bob and Kathy Johnson, who moved in to their new home in January and are happily adapting to their new neighborhood. They relocated to Venice from Cape Cod after vacationing in various spots along the Florida coast for many years. They were attracted to the Sarasota area since they had friends living in the area and had initially considered many locations before a Realtor introduced them to Verona Reserve. Bob, a retired high school principal, conducted some online research on Taylor Morrison and quickly discovered the company's sterling reputation. After visiting the property, they liked what they saw even more. They especially appreciated the helpful and knowledgeable professionalism of Taylor Morrison's on-site sales consultant. The couple decided on the Fairmont model with its three-bedroom, two-bath plan and an open floorplan with lots of natural lighting that reminded them of their much-loved home up north.

"This is definitely the perfect house for us," said Kathy. "We had looked at some older homes, but nothing seemed quite right. Things have a way of working out. Now we have a brand-new house with plenty of space, the price was right and the location is unbeatable. We're only a mile from the highway, and shopping is close but not too close. It's just perfect."
Of the many amenities at Verona Reserve, the one that most caught the attention of the Johnsons was the community dog park. They love having a clean, convenient space to exercise Zarina, their beloved Siberian Husky, and appreciate the opportunities the dog park provides for them to meet and socialize with their fellow residents.

"We're very happy here," said Kathy. "Moving here was a good decision."
Located on 55 pristine acres off Jacaranda Boulevard and Venice Avenue, Verona Reserve is a gated community of 165 home sites which offers the benefit of a maintenance-free lifestyle in the Venice area with no community development district (CDD) fees. The centerpiece of the neighborhood is the resort-style swimming pool with adjoining cabana and expansive open air sun deck. The pool itself is 2,400 square feet and surrounded by stylish brick pavers and lush tropical landscaping. Nearby is the fenced pet park, complete with doggie drinking fountains and shaded seating areas where residents can take their pets for exercise and socializing.

Verona Reserve is located within easy driving distance of the delights of downtown Venice. Medical facilities, schools and the YMCA are all close by, a Publix supermarket and other shopping establishments are within walking or biking distance.

For information please visit taylormorrison.com or contact 941-484-5369.

About Taylor Morrison
Taylor Morrison was named the No. 1 private homebuilder in the United States in 2010 and 2011 by Builder magazine and builds a wide range of product for discerning home buyers across the country. With more than 130 communities in Arizona, California, Colorado, Florida and Texas, Taylor Morrison offers first-time, mid-market and mid-to-upscale housing in both master-planned communities and urban infill neighborhoods. The company also operates one of Canada's largest homebuilding companies, Monarch, in Ontario, Canada, where it builds single-family homes and high-rise condominiums in Toronto and Ottawa. For more information about Taylor Morrison communities in West Florida, contact 866-495-6006 or visit taylormorrison.com.