WaterField Debuts Outback Tote & Apple Laptop Sleeves

SAN FRANCISCO, CA, June 14, 2012

WaterField Designs, an innovative leader in custom laptop sleeves and designer bags and cases for digital-minded professionals, introduces the Outback Tote and the Outback Sleeve for Apple laptops. The Outback line combines durable waxed canvas with sturdy leather for a relaxed, professional look ideal for busy digerati. The Outback Weekender and the Outback Daily are go-everywhere, hold-everything Tote bags that double as travel bags or briefcases. The Outback Laptop Sleeve provides protection with a sophisticated, rugged look that can go from office to field.

"The Outback represents one of our new styles," explained Gary Waterfield, company founder. "It has a masculine look and a patina that changes over time to give every bag a unique character. Its muted waxed-canvas color and distressed leather make the Outback sophisticated enough for work, and functional enough for play."

The Outback Tote comes in two sizes -- the medium Outback Daily for commuters, and the larger Outback Weekender for travelers. The sturdy canvas can hold heavy items and the leather strap length allows users to carry it by the handles or over the shoulder. A large, interior zippered pocket keeps passports, wallets, keys, and other essentials out of sight. The facing side includes a pocket sized to hold an iPad (and in the Weekender, one additional pocket for more items). The tote can be zippered shut or kept open to haul oversized items.

The Outback Laptop Sleeve provides the same excellent protection as the WaterField SleeveCase line. Shock-absorbing neoprene and a waxed canvas shell combine for a custom-fit for any Apple laptop. The sleeve can be used alone or stashed into the Outback Tote, the Muzetto Outback, or any other WaterField bag.

Features:
Outback Tote

Brown, waxed-canvas body that develops its own character with use
Distressed, vegetable-tanned, leather accents in choice of two colors: Chocolate or Grizzly
Two handles long enough to wear over a shoulder and short enough to hold like a briefcase
Discrete zippered top closure
Interior iPad-sized pocket
Interior self-locking, zippered pocket with organizational sections
Gold rip-stop nylon interior lights up contents of bag
Two sizes -- the medium Outback Daily and the large Outback Weekender

Outback Laptop Sleeve

Custom-fitted sizes for each Apple laptop, including new Macbook Air and MacBook Pro models
High-grade neoprene padding wrapped in a waxed-canvas shell
Distressed, vegetable-tanned, leather trim in choice of two colors: Chocolate or Grizzly
Vintage artisan snap closure
Horizontal or Vertical orientation for totes and briefcases, or backpacks and vertical bags

WaterField Designs also offers all of its existing laptop sleeve options in custom sizes for the new 15-inch MacBook Pro with Retina display.

Availability & Pricing
Outback Tote
The Daily -- $149. Dimensions: 13 3/4 to 19 x 14 x 5 1/2 inches.
The Weekender -- $159. Dimensions: 18 1/2 to 24 x 13 1/2 x 6 inches.
Color: brown waxed canvas with vegetable-tanned, leather trim in choice of Chocolate or Grizzly.
Available for pre-order now at http://www.sfbags.com. Shipping begins week of June 18, 2012.

Outback Sleeve
$49.00. Custom-fit sizes for every Apple laptop, including new MacBook Pro 15-inch. Snap closure.
Color: brown waxed canvas with vegetable-tanned, leather trim in choice of Chocolate or Grizzly. Available for pre-order now at http://www.sfbags.com. MacBook Pro with Retina Display Outback Sleeve -- shipping within one week from Apple ship date. All other models -- shipping begins June 15, 2012.

About WaterField Designs
WaterField Designs manufactures custom-fitted, high-quality cases and bags for a full-range of laptop computers, cameras, and other digital gear. All products are manufactured to exacting standards in San Francisco. More information is available at http://www.sfbags.com/aboutus.htm.

WaterField Designs, Outback Sleeve, Outback Tote, Muzetto Outback & SleeveCase are trademarks of WaterField Designs. Other company & product names may be trademarks of their respective owners.

Heidi Marzke
WaterField Designs
http://www.sfbags.com
Email Contact
(415) 522-8572