Business-to-Business (B2B) Marketing Video Drives Sales for Innovative Long Island Manufacturer

EDGEWOOD, NY, July 10, 2012 (Press-News.org) A B2B product marketing video has been identified as a major contributor to the success of the SmartTrac line of ergonomic technical furniture manufactured by TBC Consoles. The video with the unassuming title of "TBC Consoles SmartTrac Editing Desk," was produced by Milestone Video, and has garnered nearly 22,000 views in 24 months helping to open new markets for the company, including Securities, Transportation, Healthcare and even power users of Windows and Mac systems. As a result, TBC Consoles, a leading manufacturer of technical furniture located in Edgewood, NY, has recently reworked its entire website to feature the SmartTrac product and the video, expanded into additional space, and hired new employees, accounting for a 25 percent increase in its staff.

"Traditionally, we have marketed through trade shows, catalogs and our website," said Jansen Hahn, Special Projects Director for TBC Consoles. "Today TBC Consoles is being found on the web, helped by this video, and it is advancing our ability to sell into new markets and promote our product in a way we never thought possible before."

The Power of Video
While video has long been a mainstay of consumer marketing, it has not often been viewed as a huge driver for B2B product and services marketing. But through its signature unscripted approach to video, Milestone Video of Huntington, NY has been able to craft an appealing message that has been seen nearly 22,000 times largely through viral referrals. The video on TBC Consoles' SmartTrac page has garnered a staggering increase in unique visitor traffic of over 1,000 percent from the time it was included on the website. The power of video has had a strong effect on buyers.

Eric Solomon, Milestone Video co-founder and creative director, attributes the success to the style of the video and the passion of those interviewed.

"Our videos allow companies to promote their products or services without resorting to the 'sales pitch' that often turns customers off. The success of the SmartTrac video is proof that content marketing, especially when it reflects customer opinions and needs, really works," says Solomon.

The video highlighted the flexibility, ease of set-up and usability of the innovative SmartTrac editing desk by interviewing actual users - professional video editors, television engineers, and post-production technicians, as well as TBC Consoles' own team. While originally focused on the video production and broadcast television markets, the editing desk, which supports multiple video monitors, computer workstations, keyboards and other input devices, attracted users from many other markets.

Security companies, sporting arenas, government agencies, transportation and logistics and power facilities operators were among the many new markets able to see how they could use the new desk in their own offices and facilities. This led to an unprecedented increase in new customer sales for the over 20 year old manufacturer, further leading to the increase in both space and employees - as well as providing a needed boost to the Long Island economy.

"The ability to highlight our customers' hands-on experience in their own words was truly significant. We find it ironic that the best way to promote our SmartTrac product is via the very medium it is built to support - video," says Hahn. "We attribute a great deal of the SmartTrac's success and sales growth to the video that Milestone Video created for TBC Consoles."

About Milestone Video
Milestone Video, Inc., based in Huntington, NY, delivers customer messages through powerful, unscripted videos. Nationally-known brands have utilized Milestone Video's unique style for everything from corporate identity, issue-oriented campaigns, product launches, broadcast commercials, internal communications, company presentations, customer testimonials and sales training. Milestone Video is a woman-owned business led by Carol Solomon. For more information, please visit http://www.milestonevideo.tv

About TBC Consoles
TBC designs and manufactures technical furniture systems. All of their products are 100 percent made in the USA. Their primary focus is broadcast and video production but also includes security, network operations, transportation, power utilities, and healthcare. They deliver and install consoles on a local, national and international scale. With major installations in Australia, UK, Singapore, India and Japan as well as providing consoles for every Olympic game since 1995, TBC's geographic market has truly become worldwide. For more information, please visit http://www.TBCConsoles.com.

Media Contact
Arthur Germain
Communication Strategy Group
http://www.gocsg.com
631-239-6335