David Michael Introduces Sweetness Advantage

PHILADELPHIA, PA, July 13, 2012

Food product developers have a wide array of sweetening options other than sucrose from which to choose. While they all have their pluses and minuses in replacing real sugar, the addition of a flavor can fill in profile gaps and help smooth out any rough edges.

David Michael's Sweetness Advantage flavor has been formulated to work specifically with Advantame, Ajinomoto's newest compound. When used together with Advantame, Sweetness Advantage fills the gap in up-front sweetness, masks some lingering aftertaste, and smoothes out the overall sweetness, bringing the product closer to that of sugar. Sweetness Advantage is a natural & artificial, non-characterizing flavor that works in applications where Advantame is approved for use, including non-alcoholic beverages, milk products and frozen dairy products. The use of Sweetness Advantage and Advantame allows for a reduction in calories without sacrificing taste. The combination may even show a cost savings over the use of a full sugar product.

Family-owned and operated since 1896, David Michael & Co. has been a leader and an innovator in the food flavor industry for more than one hundred years. David Michael offers a comprehensive line of over 40,000 flavors, stabilizers and natural colors, which can be custom-designed to meet the needs of virtually any food product. With its global headquarters in Philadelphia, PA, David Michael also has facilities in Northbrook, IL, San Bernardino, CA, and internationally in Mexico City, Mexico (David Michael de Mexico SA de CV), Valence, France (David Michael Europe, S.A.S.) and Beijing, China (David Michael (Beijing) Flavor Co. Ltd.)

Contact:
Danielle Durso, Marketing Coordinator
215 632 3100/ dmdurso@dmflavors.com

http://www.dmflavors.com/