Eastern Mountain Sports Outfitters and CORDURA fabric Bring Durability Back-to-School

Daypack Contest on Eastern Mountain Sports Facebook Page Kicks off In-Store Promotion

2012-07-18

RALEIGH, NC, July 18, 2012 (Press-News.org) Eastern Mountain Sports Outfitters and CORDURA brand teams want your photos! The Eastern Mountain Sports Facebook promotion takes place July 16 through August 5. The contest allows participants to upload a personal photo about conquering their biggest outdoor challenge onto the Eastern Mountain Sports' Facebook page, in order to win one of 10 EMS Daypacks as tough as the winning entrants. At the completion of the contest, 10 Back-to-School Eastern Mountain Sports brand daypacks built with durable CORDURA fabric will be given away. The winners will be announced on August 6, 2012*.

The daypack giveaway is a prelude to Eastern Mountain Sports' Back-to-School sale in its stores and online at ems.com during Aug. 7-21. Customers can get their favorite pack at 20 percent off during this sale.

The durable daypacks constructed with CORDURA Lite fabric and CORDURA HP fabric are specifically designed to meet the versatile needs of students and to handle a wide array of demanding outdoor activities too.

"This year we have two new styles to round out our collection of packs made with CORDURA fabric," said Wes Green, product manager of camping at Eastern Mountain Sports. "We chose CORDURA fabric because we believe it is the most durable on the market and our customers deserve a daypack construction that will stand up to everything from the classroom to the backcountry."

Eastern Mountain Sports creates high-capacity daypacks offering the exceptional versatility and durability that distinguishes CORDURA fabric. With the inclusion of CORDURA fabrics in the body, these packs deliver exceptional resistance and durability needed to survive all day, everyday wear and tear. The rugged shells and well-organized interiors make these packs an ideal choice for outdoor adventures and daily use alike.

"The CORDURA brand team constantly strives to meet the needs of durable people who push their own limits, and above all we design our fabrics to last," said Cindy McNaull, global CORDURA brand and marketing director. "This year we are celebrating our 45th anniversary. We are excited to collaborate with Eastern Mountain Sports to take their latest collection of durable daypacks 'Back-to-School'."

With built-in padded pockets for valuable electronics, fleece-lined pockets for eyewear, and spacious main compartments targeted for textbooks, laptops or hiking gear, these fashionable packs are designed for ease of use and accessibility. Compression straps allow for easy transportation, while the external, zip pockets are perfect for storing everyday essentials. Complementing the practical features on the pack, Eastern Mountain Sports incorporated targeted blends of CORDURA fabric, providing exceptional strength-to-weight ratio and resistance to tears, scuffs and abrasion.

To learn more about the Eastern Mountain Sports' selection of top-quality outdoor gear and apparel, as well as CORDURA fabric technology, please visit http://www.ems.com or http://www.CORDURA.com.

* The contest about the Eastern Mountain Sports daypacks and Eastern Mountain Sports' use of CORDURA brand fabric are those of Eastern Mountain Sports and not INVISTA. Neither INVISTA nor its affiliates endorse any particular product listed in this contest or are liable for your use of such products, your participation in the contest or your use of Eastern Mountain Sports' website. INVISTA disclaims any representations or warranties, express or implied, about such products. INVISTA is not a sponsor of the contest.

About Eastern Mountain Sports
Founded in 1967 by two New England rock climbers and based in Peterborough, N.H., Eastern Mountain Sports is one of the nation's leading outfitters of outdoor gear, clothing, footwear and accessories with 69 retail stores in 12 states. The Eastern Mountain Sports Climbing School was started in 1968, and currently has 4 major locations and 7 satellite locations throughout the East, making it the oldest and largest climbing school in the eastern U.S. More information is available at http://www.ems.com.

About CORDURA brand
INVISTA's CORDURA brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We'll Keep Making Durable Fabrics . Known for its resistance to abrasions, tears and scuffs, CORDURA fabric is a primary ingredient in many of the world's leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA brand is a registered trademark of
INVISTA, one of the world's largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA brand, the word "CORDURA " must be spelled out in all caps in and used with an , and it must be followed by the word "brand" or "fabric."

To learn more about INVISTA's CORDURA brand, end-use products, and marketing tools please visit http://www.CORDURA.com and follow on Facebook, Twitter and YouTube.

About INVISTA
INVISTA is one of the world's largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA's global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE , ANTRON , AVORA , C12 , COMFOREL , COOLMAX , CORDURA , CORFREE , DACRON , DBE , DYTEK , FRESHFX , LYCRA , PERFORMA , POLARGUARD , POLYSHIELD , POLYCLEAR , SOLARMAX , STAINMASTER , SUPPLEX , SUPRIVA , TACTEL , TACTESSE , TERATE , TERATHANE and THERMOLITE . For more information, visit http://www.INVISTA.com.

ELSE PRESS RELEASES FROM THIS DATE:

Broward SCORE Releases Its Summer & Fall Small Business Workshop Schedule; Online Users Can Download Digital Edition

2012-07-18

Broward SCORE (www.Broward.SCORE.org) released its list of workshops including a full schedule of summer seminars for small businesses all available online and easily downloaded in a digital edition. Broward SCORE's fall list of workshops - more than 80 - features several new seminars such as Setting Prices for Profits, Leveraging LinkedIn and How to Follow Up in Business. SCORE has is also continuing its successful partnership with Hispanic Unity of Florida and reprise its Simple Steps workshop series in Spanish. "We used to take a break in the summer, but ...

Yoga Guardian Launches Breakthrough Social Networking Site and Online Yoga Community For Yoga Lovers!

2012-07-18

Yogaguardian.com, a free virtual yoga community providing ongoing support and networking for yoga lovers across the world announces the launch of it's new site. The mission of Yoga Guardian is to provide expert advice and training in not just yoga, but in all areas of life that can help reduce stress, increase tranquility and provide a more fulfilled life for it's members. Yoga Guardian is celebrating it's launch with the release of a free 7 part yoga video training series called: "Seven Yoga Secrets For Realizing Your Ideal Life." The techniques in this free ...

NCRMA Welcomes The 10th Annual Sales Tax Holiday And Predicts Big Shopping Weekend

2012-07-18

The North Carolina Retail Merchants Association (NCRMA) (http://www.ncrma.org/) has announced that the 10th annual Sales Tax Holiday is scheduled from Friday, Aug. 3 through Sunday, Aug. 5. Due to the success of the previous tax-free weekends, the North Carolina General Assembly has once again set aside one weekend free of sales tax on back-to-school related items such as pencils, paper, backpacks, text books, computers, shoes and clothing. The three-day event is popular among North Carolina consumers because it provides a tax break as they make necessary purchases ...

Esip Finance is Embracing The Cloud With Its New Web-Based CRM

2012-07-18

Esip Finance announced today that it is implementing a Web-based CRM for its wealth advisors. By the end of 2012, all of its staff in France and Southampton will be running Oracle's Siebel CRM system. "We've been analysing how various CRM systems can fit our needs, and have finally decided on Siebel seeing as we found it to be the most flexible for our purposes" said ESIP CTO Michael Friedl. "the new system will combine the business processes of Esip Finance with the inherent benefits of CRM and the cloud - it will bring our different offices much closer ...

Fountains Center in Boca Raton Adds Dentalle as New Tenant

2012-07-18

Dentalle, the U.S. headquarters for a large international dental lab, has signed a four-year lease for 1,700 square feet at 7300 West Camino Real, Suite 206, within the Fountains Center office and retail park in Boca Raton. The 7300 building is one of seven buildings within the mixed-use complex located off Powerline Road. Dentalle manufactures dental restorations at its production facility in Beijing, China. Dentalle's Director of Operations Gina Staples in Boca Raton said that the U.S. location is primarily responsible for sales, marketing and customer service within ...

St. Madeleine Sophie's Center Presents 35th Annual Haute With Heart Fashion Show

2012-07-18

Summer is upon us, and that means it's time to "Let the Sunshine In" for San Diegans across the county. St. Madeleine Sophie's Center, the non-denominational center for nearly 400 adults with developmental disabilities, is hosting its 35th annual fundraiser, Haute With Heart Fashion Show/Luncheon, on August 18, 2012 at the Hilton San Diego Bayfront. With an expected attendance of 700, the 2012 Haute With Heart runway fashion show will feature a brand new location with plenty of parking, local designers and boutique vendors, a live and silent auction, and complimentary ...

InLine Ovals Lets Customers Display With Words

2012-07-18

Beyond the vast array of picture frames offered for sale by InLine Ovals, this leading online retailer also provides its customers with a vast array of display box options. Whether the goal is to put keepsakes, mementos or an honored flag on display, InLine Ovals will have the perfect case. Now, they are offering customers the opportunity to use a single word as part of a unique display case with words that are 8" or 12" in height. There are a few "standard" words that InLine Ovals already has in stock. "Peace," "Love," "Simplify," ...

Emporiumofwonders.com: So you want to be an Astronaut?

2012-07-18

For GBP60,000 you could become one of the first civilians travelling in space, taking a seat next to the pilot on a flight some 100km above the Earth. Training is included. EmporiumOfWonders.com is a new shopping website for men and women looking for quite literally out of this world gifts - items, big or small, which have a story to tell, or experiences which are life changing. Explains co-founder Peter Doherty: "EmporiumOfWonders is a place of discovery where you find truly unique gift ideas that have a humanity about them. Gifting is a personal thing and this ...

Topper's Pizza's 30th Anniversary Celebration is All About Thanking - and Rewarding - Customers with Great Deals and Giveaways

2012-07-18

For the entire month of July, Topper's Pizza is giving customers many ways to celebrate its 30th anniversary, from the chance to win free pizza for a year to a 50-inch television for one lucky winner. To commemorate Topper's 30-year milestone, they're offering the same deal that made them famous when they first started out - a large pizza with five free toppings - available until the end of July for $12. "We believe the communities we serve are as unique as the Topper's organization where there's a strong emphasis on family values and hard work," says Topper's ...

Diamond sales on the Internet great way to get great prices!

2012-07-18

There is no question that the diamond is one of the stones which evokes ancient instincts in the parts of a man or woman which aspire always to be better - diamonds have, since they were discovered, carried a special place in the hearts of man and before we even knew what it meant we were probably trying to place diamonds for sale. There is no denying their power, even in modern day climes - the engagement ring would have to be considered the premier piece, but no piece can be second rate when there are diamonds involved. It is odd, perhaps, that new technologies would ...

LAST 30 PRESS RELEASES:

Linearizing tactile sensing: A soft 3D lattice sensor for accurate human-machine interactions

Nearly half of Australian adults experienced childhood trauma, increasing mental illness risk by 50 percent

HKUMed finds depression doubles mortality rates and increases suicide risk 10-fold; timely treatment can reduce risk by up to 30%

ECMWF and European Partners win prestigious HPCwire Award for "Best Use Of AI Methods for Augmenting HPC Applications” – for AI innovation in weather and climate