Capriotti's Sandwich Shops to Observe Breast Cancer Awareness Month with "Save the Bobbies!" Initiative in All Las Vegas Shops

LAS VEGAS, NV, October 02, 2010 (Press-News.org) All Capriotti's Sandwich Shop locations in the greater Las Vegas area will do their part to honor National Breast Cancer Awareness Month with a "Save the Bobbies !" initiative that will run throughout the month of October . To show their support, Capriotti's will donate 25 cents from each purchase of their signature sandwich, The Bobbie , to Susan G. Komen for the Cure . To further represent Capriotti's commitment to the cause, all Bobbie sandwiches (homemade turkey, stuffing, cranberry sauce and mayo on a delicious sub roll) will be wrapped in pink paper instead of the traditional dunnage to incorporate Breast Cancer Awareness Month's signature color and make a noticeable statement.

One of Capriotti's Core Values is "Family - Care About People" and this philosophy is evident in the creation of the "Save the Bobbies !" program. By donating to an organization that affects so many Americans, Capriotti's is truly living up to this important tenet. Susan G. Komen for the Cure is, the world's largest network of breast cancer survivors and activists. They work tirelessly to save lives, empower people, ensure quality care for all and, above all else, find the cure.

"Capriotti's is always dedicated to finding new avenues for charitable outreach," said Ashley Morris, Capriotti's CEO. "Many members of our team have seen the effects of breast cancer through their family and friends, so donating to Susan G. Komen for the Cure was a natural choice. Susan G. Komen for the Cure is an incredible organization that is the gold standard in breast cancer research and education initiatives and we are glad to join in the fight."

Capriotti's "Save the Bobbies !" initiative begins October 1 and concludes October 31 at all Las Vegas-area restaurants. For a full list of locations and to learn more about Capriotti's Sandwich Shop, please visit http://www.capriottis.com. To learn more about Susan G. Komen for the Cure please visit http://www.komen.org.

About Capriotti's Sandwich Company
Founded in 1976, Capriotti's Sandwich Company is a multiple award-winning specialty sandwich retailer with more than 65 company-owned and franchise locations in ten states across the U.S. including: Arizona, California, Delaware, Florida, Maryland, New Jersey, Pennsylvania, Utah, Wisconsin and Nevada. With a reputation for gourmet taste, Capriotti's prides itself on using the freshest ingredients in order to provide customers with a taste of home in every bite. For more information, visit http://www.capriottis.com.

About Susan G. Komen For the Cure
Susan G. Komen for the Cure was launched in 1982 after Nancy Brinker made a promise to her sister, Suzy Komen, to do all she could in her lifetime to end breast cancer forever. That promise launched a global breast cancer movement with millions all coming together to realize our vision of ending breast cancer forever. Seventy-five percent of all net proceeds generated by Susan G. Komen for the Cure Southern Nevada stay in our service area (Clark, Nye, Lincoln, Esmeralda, White Pine and Mineral Counties). The remaining twenty-five percent is directed strictly to the Susan G. Komen National Grants Program for energizing science to find the cures.