Clean Design Selected To Brand Paragon Commercial Bank

Local Branding And Design Agency Selected as Brand Agency For North Carolina's First Business-Only Bank, Will Develop New Brand Strategy And Design

2012-07-22

RESEARCH TRIANGLE PARK, NC, July 22, 2012 (Press-News.org) Natalie Perkins, president of Clean Design, Inc., a branding and design agency (http://www.cleandesign.com), has announced that the agency has been selected as the agency-of-record for Paragon Commercial Bank. Clean Design will rebrand and create a new design to help the bank achieve its goals. Its rebranding engagement activities will include exploratory design, website development and a new action plan, as Paragon Commercial Bank is growing from being North Carolina's first business-only bank into becoming the bank of choice for outstanding clients. Headquartered in Raleigh, N.C., the bank expanded to open a location in Charlotte, N.C., in 2006. For more information, visit http://www.paragoncommercial.com.

QUOTES:
"It is an honor to work on strategic branding efforts for Paragon Commercial Bank," said Perkins. "The business is focusing on high-level personal banking that provides an unsurpassed client experience. We are happy to facilitate that effort, and we look forward to letting potential clients know more about its unique services and build awareness about this successful and expanding enterprise."

"As we move forward with our focus on personal banking, Paragon understands the need for our brand to match the quality of service we aim to provide for our customers," said Bob Hatley, CEO of Paragon. "We will that Clean Design is the best choice for helping us achieve that vision and find the best quality design for our company."

ABOUT PARAGON COMMERCIAL BANK:
Founded in Raleigh, N.C. in 1999, Paragon Commercial Bank is North Carolina's first business-only bank. Paragon Commercial Bank provides banking products and services tailored exclusively to the needs of middle-market companies with revenues from $2 million to $75 million, their executives and high net worth individuals. The bank's business focus includes operating companies in a wide range of categories, professional firms and nonprofit organizations. Headquartered in Raleigh, the bank expanded to open a location in Charlotte, N.C. in 2006. For more information, visit http://www.paragoncommercial.com.

ABOUT CLEAN DESIGN, INC.:
Clean Design, Inc. is a branding and design agency that creates competitive advantages for brands by creating a unique brand voice, a differentiated design and by bringing them to life across every customer touch point. The agency works with some of the Triangle's most recognized businesses and brands including John Deere, Lenovo, The Umstead Hotel and Spa and Blue Cross Blue Shield of North Carolina. Clean Design provides branding, advertising, environmental, interactive, graphic and publication design services. The agency is committed to staying true to its purpose: to design anything better. Clean Design is the largest design agency in the Triangle. For more information, please visit http://www.cleandesign.com.

Caitlin Russell
MMI Public Relations
(919) 233-6600
caitlin@mmipublicrelations.com
http://twitter.com/MMIPR
http://www.mmipublicrelations.com
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