Premier Wine & Spirits Uncorks Technology with the Addition of the WineStation Legendary Retailer adds try before you buy options for savvy and novice buyers

CAMPBELL, CA, July 27, 2012 (Press-News.org) The WineStation is the world's first automated temperature-controlled, wine dispensing and preservation system, providing a serving solution and unique try before you buy opportunity for both the discerning to novice wine consumers.

For the first time, guests are able to experience, using the WineStation, a broad range of featured wines in taste, half or full glass options invoking a memorable exploration and experience. The Thermo-Electric cooling system and 60 day preservation capabilities of the WineStation assure that each wine is pristine in taste with every pour.

Premier will feature 4-6 wines for customers to engage in on a daily basis, changing the face of what consumers have the ability to taste and influencing the way they make their purchases. A selection is always available at the store's tasting center on the main sales floor; a second unit is used to preserve wines featured in Premier's free weekly wine classes held in a separate tasting room.

"The partnership with Premier was a perfect pairing of companies dedicated to creating extraordinary consumer experiences. The WineStation will allow them to stand out from the competition while introducing smart business solutions," said Nick Moezidis, Vice President of Sales and Marketing and co-founder of Napa Technology.

Napa Technology, LLC is a designer and manufacturer of Intelligent Dispensing Solutions for wine that ensures optimum freshness with each pour. The company's breakthrough product, WineStation , is designed to drive revenues and maximize the profitability of each bottle. WineStation has been adopted by hospitality, entertainment and foodservice industries as a new way to serve, preserve and capitalize on the value of available customer preference data.

Premier Wine & Spirits is the largest single-location retailer of wine and spirits in the United States and the founding member of the Premier Group, an advertising group comprised of the three largest wine and spirits retailers in the Buffalo Niagara region of upstate New York. Founded in 1943, Premier has been honored as Retailer of the Year by the wine and spirits trade publication Beverage Dynamics, and owner Burt Notarius was named an industry Leader by Market Watch, the trade magazine from the publishers of Wine Spectator.

For more information about Premier Wine & Spirits please contact:
Burt Notarius, President
716-873-6688