ReputationChanger.com: For Businesses, Review Monitoring and Reputation Management Are Invaluable

WEST CHESTER, PA, August 02, 2012

For many business owners, online reviews are a source of constant irritation, even anger. Negative reviews, posted by unreasonable customers, can simply come across as mean-spirited and unconstructive. For other business owners, online reviews are better off ignored altogether. According to a recent Wall Street Journal article, however, carefully monitoring online reviews can offer brands numerous advantages. The Journal reports that many major corporations, including L.L. Bean, pay close attention to online reviews, using the feedback generated to make key changes to their processes and ultimately keep their customers happy. This finding has won the attention of many professional reputation monitoring services, including ReputationChanger.com.

In a new statement to the press, ReputationChanger.com CEO Cliff Stein notes that companies of all sizes can benefit from paying attention to their customer-submitted notices. "Knowing what the online reviews are saying about your brand can prove absolutely invaluable," Stein confirms. "L.L. Bean proves that, by knowing what consumers are saying about their products and services, companies can ensure the utmost in efficiency and in quality control."

He goes on to say that, in some cases, reviews are less than constructive--and even in these instances knowing what those reviews are saying is important. "Many brands suffer from severe reputation management problems and don't ever realize it until it is too late," Stein says. "If consumers are posting nasty, defamatory reviews on the Internet, your company needs to know about it. The longer those reviews are out there, unchallenged and unsuppressed, the more damage they can do."

Stein says that negative online reviews can damage a company's online reputation, but that is just the beginning. "A bad reputation leads very quickly to lost sales," he explains. "More than ever before, online reviews are shaping consumer behavior, and if the reviews aren't good, customers will move on to your rival brand. Clearly, the careful monitoring of online reviews is something that every business should invest in, whether they hire a professional firm or go the DIY route."

The ReputationChanger.com CEO goes on to note that, in many cases, monitoring alone is not enough. "Positive reviews, and even instances of constructive feedback, are obviously nothing that brands should be worried about," he says. "Unreasonable and potentially defamatory reviews, meanwhile, can appear at any given moment, and the damage they can do is severe. Companies should do whatever they can to suppress these negative reviews."

Stein says that negative reviews cannot be removed or deleted from the Web, but a firm like ReputationChanger.com can help businesses suppress them. "Nine out of ten online search engine users never click past the first page of results," he says. "As such, companies that can push their worst review off of that first page are essentially unharmed by them. The negative reviews become non-issues as they grow less and less visible to consumers."

ReputationChanger.com offers its clients around-the-clock monitoring services, as well as strategies designed to suppress negative reviews. "Our mission is to help businesses take control of their online image, and to protect themselves against online defamation," says Stein. "That means helping them populate the search engines with positive, brand-enhancing content, seeking to minimize the effect of bad reviews."

The company has offered its reputation monitoring and repair services to a variety of businesses, ranging from Fortune 500 brands to small business start-ups. ReputationChanger.com also provides reputation defense services for elected officials and other individuals.

ABOUT:

Pioneering reputation management agency ReputationChanger.com was founded in 2009 by an elite team of world-class SEO, marketing, and business veterans, brought together by their shared passion for helping companies and individuals take control of their online reputation. Since then, the firm has come to be heralded as one of the most influential and innovative forces in the reputation defense business. The company's vision is to help companies and individuals take charge of the way they are portrayed on the Web; in service of this vision, ReputationChanger.com implements advanced content creation, SEO, and social media strategies. The company's clientele includes both Fortune 500 brands and smaller businesses, as well as elected officials, doctors, attorneys, online advertisers, and private citizens.

Website: http://www.reputationchanger.com