Logix9 Helps Small Businesses Learn From Big Brand Online Marketing Initiatives

NEW YORK, NY, August 07, 2012 (Press-News.org) As the Internet continues to grow, online marketers are restructuring the ways they approach tactics, such as social media marketing. A recent Forbes article, explains how the introduction of Google+ is beginning to show commercial promise as many leading corporations are currently utilizing the social network to advance consumer outreach. While Facebook and Twitter are still at the top of the list in terms of social marketing, Logix9 explains that these recent developments are essential to every online marketer, because they can help highlight where the direction of advertising and promotional activity is headed.

According to the article, "Three-quarters of the top 100 brands now have Google+ pages, including new arrivals Visa, Hermes and Wells Fargo." While that may seem impressive, Google+ is far from reaching the respective 90 and 80 percent of brand participation on Facebook and Twitter. As an expert resource on online marketing techniques, especially social marketing initiatives, Logix9 understands that many businesses may feel reluctant to join the moderate growth of Google+.

The company responded in a recent press statement, "Whether Facebook is generating more followers or traffic than Google+ is not what should determine a brand's willingness to create a Google+ account. Any social media activity will help increase exposure and fill in vital targeted demographic gaps among. What business owners should focus more on is how to create effective social media pages."

Forbes also reveals that Google+ participation can improve a company's search engine ranking on Google. The article states that today, 30 percent of brands with Google+ pages show up on search results when an individual types a brand name into the search engine - this number has increased drastically by six percent since those recorded in February. Logix9 says that these marketing efforts should be used in addition to the many content-driven SEO practices that the company encourages its clients to use.

Whether or not Google+ will grow to the level of success that brands have experienced on other social networks, Logix9 explains these new statistics can teach an important lesson. "In terms of online marketing, it is essential to understand that platforms and strategies will always shift and evolve. The Logix9 curriculum is designed to stay current with the ongoing changes in online marketing, including the new opportunities made possible by Google+."

ABOUT:

Logix9 is an online educational resource for business owners who want to learn how to make a strong impression on the Internet. The website focuses on the individual student and forms a curriculum with help from some of the most experienced professionals in the e-commerce industry. Based on the latest developments in technology and online marketing, the online resource offers assistance in areas such as web design, social media, domain names, HTML coding and more.

To learn more about how Logix9 can help you, visit www.logix9.com.