Crossroads Public Relations and NCTA Announce Strategic Partnership to Support the Technology Industry in North Carolina

NCTA names Crossroads PR its agency of record

2012-08-09

RALEIGH, NC, August 09, 2012 (Press-News.org) Crossroads Public Relations, the Southeast's leading B2B public relations agency, today announced a strategic partnership with the North Carolina Technology Association (NCTA), the primary voice of the technology industry in North Carolina. Crossroads will be charged with driving awareness and increasing visibility for NCTA among target audiences throughout the state.

"Technology plays a major role in North Carolina's economy and the state continues to experience growth and receive recognition in this sector," said Brooks Raiford, president and CEO, NCTA. "We selected Crossroads PR as our strategic partner because of their successful track record working to promote technology companies in North Carolina and beyond."

NCTA serves organizations and people through events, advocacy, virtual networks and resources. It has fostered an environment that actively connects technology companies, technology consumers and service companies. Through executive engagement, public affairs and knowledge workforce, NCTA maximizes opportunities for members to influence locally and impact globally.

"Our team has been involved with NCTA for more than 16 years, and we have seen its value firsthand in helping us grow our business," said Kristi Lee-John, principal, Crossroads Public Relations. "We strongly believe in NCTA's mission and that leveraging our experience in working with technology companies will add value in supporting and promoting the opportunities and advantages the organization has to offer."

About NCTA
The North Carolina Technology Association (NCTA) is a not-for-profit, membership-driven trade association and the primary voice of the technology industry in North Carolina. NCTA is the intersection of leadership and technology, fueling the growth of North Carolina through Executive Engagement, Public Affairs, and a Knowledge Workforce. For more information, visit our website at http://www.nctechnology.org.

About Crossroads Public Relations
Founded in 2003, Crossroads Public Relations is a full-service B2B public relations agency that leverages the right mix of PR, social media and business experience to help B2B technology companies reach their target audiences. Crossroads PR diverges from other agencies by staffing accounts with seasoned PR veterans, developing a broad range of technology expertise, offering a level of agility and flexibility not found in larger, more traditional agencies, and working with a high level of accountability. With a powerful combination of traditional PR, search engine optimization (SEO) and social media expertise, we have helped expand the regional, national and global footprints of fast-growing B2B technology companies in the fields of business software, pharma/biotech, cloud computing, virtualization, open source software, digital media, marketing technology, application development and facility management. To learn more about Crossroads Public Relations, please visit our website at http://www.crossroadspr.com.

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