Walsh Family Media and Still Hip Promotions Sign Strategic Partnership

NEW YORK, NY, August 26, 2012

Walsh Family Media, LLC (WFM) ups the ante in the family entertainment universe by signing a multi-year non-exclusive deal with Still Hip LLC, producers of the Hip Tot Music Fest. The strategic partnership injects a cartoon element into the festival and brings The Cool Beans animated band to the live stage.

Upon learning of The Cool Beans phenomenon Hip Tot co-creator Gabby Nap said, "our audience of 200 plus will be blown away each time they see The Cool Beans jump off the screen and into The Hip Tot spotlight." Gabby and I knew we had to join forces with Walsh Family Media to up the level of this children's music festival," said partner and co-creator Adam Meyer.

Andrew Boccio, partner at Walsh Family Media says, "It's a home run, The Beans get in front of their target market and Hip Tot gets the equivalent of One Direction. Believe you me, if you haven't heard of One Direction, they are the next big boy band. As for The Cool Beans, let's call them the next Beatles!"

Each concert features plenty of free grab bags and giveaways from various sponsors. To kick off this partnership, Walsh Family Media is offering a free download of The Cool Beans' hit single "Bean Something" from their website, http://www.walshfamilymedia.com.

The Hip Tot Music Fest, sponsored by Plum Organics, is the premiere family-friendly live music series in New York City. The next festival is scheduled for Sunday, September 9th. Audra Rox, "Queen of the NY Kid Rock scene" according to (Time Out Kids) will be headlining. Future music dates can be found on their website, http://www.hiptot.com.

Walsh Family Media is an independent intellectual property developer and animation studio based in NYC. The company was started in 2002 by Hollywood stuntman and entrepreneur Patrick Walsh, Jr. The company's mission has been consistent since its inception: "To strengthen the connection between parents and their children by producing healthy, hip and fun family branded content where the only rule is to keep it cool!"

Walsh Family Media LLC was formed in November 2002 to fill a void in the marketplace for Healthy, Hip and fun programming that the whole family can enjoy. Years earlier, while Toy Story was still in production Patrick was conceiving his own idea for a computer generated cartoon entitled The Cool Beans, a group of super hip musicians trying to make it big on the music scene. Patrick felt confident that his Cool Beans property would help him explode onto the family scene much like Walt Disney did years earlier with that little mouse. Walsh Family Media was the name that he chose for the company as he wanted to stake his own surname in a quest to leave a legacy in family entertainment.

Walsh has made a stand to make "healthy" hip again! In his mission he has made it quite clear that he will only partner with corporations that are like-minded.