Lick Those "Bark to School" Blues

CHICAGO, IL, August 31, 2012

School days can be stressful, even for the most well-behaved dogs and cats. Lazy, hazy summer lifestyles are abruptly abandoned. Kids and parents are out of the house for longer hours. And when they return home, everything happens at a hectic pace. So this is an opportune time for pet parents to start a training program to prevent "behavioral backsliding" from bored, frazzled, insecure pets.

Good manners are now easy to teach thanks to Lickety Stik by PetSafe. This liquid treat offers dogs and cats a neat, tasty reward while delivering favorable results for pet parents. Unlike messy, high calorie conventional pet snacks, there is just 1 calorie in every 10 canine licks and every 20 feline licks! It's the perfect solution for parents who are looking for a great-tasting way to train their pet without packing on excess pounds.

Practically every pet owner admits to "missing the moment" for rewarding good behavior because they were fumbling for a treat. With Lickety Stik, those golden opportunities for positive reinforcement won't be lost again. Just uncap the handy roller-ball dispenser and give it a shake to praise your pet anywhere, at any time.

Lickety Stik for dogs comes in six mouth-watering flavors - Savory Chicken, Braised Liver, Smoky Bacon, Big Beef, Peanut Butter and Sharp Cheese. And now, by popular demand, Feline Lickety Stik by PetSafe is also available in six flavors cats naturally crave, including Salmon, Tuna, Chicken, Dairy, Turkey and Beef. This health-conscious treat, named "product of the year" on ABC-TV's "Good Morning America" by Dr. Marty Becker, is available at pet specialty shops and via online merchants. Since each bottle dispenses over 500 licks, pet parents will agree that Lickety Stik is the smart, economical way to lick those "bark to school" blues. To learn more, visit http://www.PetSafe.net/LicketyStik, http://www.petsafe.net/products/pet-treats/feline-lickety-stik or http://www.facebook.com/PetSafeBrand.

About Lickety Stik
Lickety Stik by PetSafe is a liquid treat that specifically caters to the individual needs of both dogs and cats. With just one calorie in every 10 canine licks and 20 feline licks (as opposed to the average biscuit or treat, which may have as many as 30 calories per treat), Lickety Stik is the treat of choice among pet professionals! It was even named "product of the year" on ABC-TV's "Good Morning America" by Dr. Marty Becker. Lickety Stik's ingenious roller-ball dispenser (global patents pending) delivers rich, savory flavor with every lick and is proudly made in the USA.

About PetSafe
Headquartered in Knoxville, Tennessee, PetSafe leads the industry in the development of innovative pet behavior, containment, lifestyle product solutions. With the recent introduction of Lickety Stik, the company is establishing an entirely new category of pet treats. Visit: http://www.petsafe.net.

Matrix Partners is a boutique communications firm specializing in the pet industry.