Maxifier Appoints Jonas Abney as Vice President, U.S. Sales

NEW YORK, NY, September 13, 2012

Maxifier, the global leader in inventory revenue management technology, today announced Jonas Abney has joined the company as Vice President, U.S. Sales. Abney, who brings more than nine years of experience in the digital media and publishing industries, will be responsible for overseeing and further building the company's client portfolio in the U.S.

"Maxifier is in a tremendous position for growth, and Jonas is the ideal person to lead our domestic expansion plans," said Denise Colella, Chief Revenue Officer, Maxifier. "Jonas has significant publishing and technology experience and understands first-hand the pain points publishers are facing. The deep expertise and knowledge he brings to our business are essential to ensure we take advantage of the market opportunities available and continue to successfully grow our client base. We are thrilled to have him on board."

Prior to Maxifier, Abney served as head of publisher development and publishing operations at leading mobile media company Zumobi. Here he was responsible for negotiating deals to co-publish apps or license its mobile ad serving platform to publishers, as well as overseeing the building and release of apps for companies including Conde Nast and MSN.

Previous to that role, he was the head of the business development and digital strategy for Hachette-Filipacchi Media (now part of Hearst Corp.), where he oversaw strategic partnerships, e-commerce initiatives and content licensing for the company's properties. Abney was an original member of the Google AdSense sales team and a key player in the development of the AdSense network. He also spent time with Nielsen Business Media, overseeing strategic partnerships and licensing for Billboard and The Hollywood Reporter.

"Maxifier has very strategically built its leadership team during the past year with top-tier industry veterans, and I'm very pleased to be joining such a company," said Abney. "My plan is to build a team to scale our growing list of publisher clients, with the goal of significantly adding to our U.S. client base over the next year. We're setting the bar high because we know we have a solution that allows us to achieve this goal. It's a great time for Maxifier and I look forward to fostering continued growth."

About Maxifier
Maxifier is a leading online advertising technology provider, working with premium publishers and ad networks to empower them to unlock and maximise the value of their total inventory. Using Maxifier's ADMAX solution, companies can increase advertising effectiveness by improving campaign and inventory performance to drive higher yields and deliver optimum revenues and margins.

Maxifier's cutting-edge solution encompasses advanced ad optimisation and inventory management, coupled with a business intelligence engine, all delivered on a single interface. From measuring and optimising campaign performances, forecasting and managing global inventories, developing new advertising packages and increasing sales and profitability, Maxifier benefits all areas of the business, including ad operations, sales teams and senior management. With offices in the US, UK and Russia, as well as a new office in Japan, to date it has managed more than 70 billion impressions for leading publishers and media companies including Forbes, The Guardian, IPC and Bauer Media, empowering them to deliver maximum value and ROI for their clients.

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