PALO ALTO, CA, October 08, 2010 (Press-News.org) Combined Solution Turns Any Live IP Flash Stream into a Revenue Opportunity
Auditude, a leading video advertising management and monetization platform, and Inlet Technologies, the leader in innovative solutions for digital media preparation, today announced a technology partnership to offer the first automated, end-to-end solution for inserting advertising into live Flash IP video streams.
Content owners can now easily plan, sell, traffic, and deliver advertising within live video, one of the fastest developing segments of the online video market. This new approach breaks down operational barriers to monetizing this content, whether discrete events such as sporting events, or 24x7 simulcast streams of linear broadcast channels.
"Our goal is to help our customers build a scalable business in IP-enabled video, and by partnering with Inlet Technologies, we can offer a comprehensive and effective solution to publishers with live streaming needs," said Mike Gaffney, Chief Revenue Officer of Auditude. "While working with clients like Major League Baseball or Comcast, we found that simulcasting live content is a rapidly growing area for content owners and publishers. With Inlet, we can now offer our customers a unified and simplified way to quickly get to market and monetize."
The Auditude Connect platform enables ad serving, decisioning, and reporting to manage user experience, yield and analytics. Auditude's ad management platform allows for a wide variety of user and monetization experiences for live streams, including dynamic ad pod configuration, overlays, skins, and interstitial advertisements.
SpinnakerTM is Inlet Technologies' family of award-winning real-time streaming appliances. Spinnaker's robust, reliable platform can stream in multiple formats to any device, including iPhone , iPadTM, feature phones and smart phones. Spinnaker offers full support for adaptive bitrate streaming, including Microsoft IIS Smooth Streaming and Adobe HTTP Dynamic Streaming. Spinnaker is also able to detect SCTE 35 cue messages and translate critical ad metadata into ad markers appropriate for the Flash and Silverlight platforms, enabling ad partner Auditude to serve ads within live content.
"With this partnership, Inlet Technologies and Auditude are the first to provide an automated, end-to-end solution for inserting video ads into live Flash streams," said John Bishop, Senior VP of Product and Business Development for Inlet. "This revolutionary offering gives content providers the operational workflow and ad serving solution to fully monetize live content on the most widely installed player platform in the world."
About Auditude
Auditude is a video management and monetization technology provider that helps content owners and websites expand their video revenues. The Auditude Connect platform enables content owners and websites to rapidly scale the business requirements and ad serving needs around premium video content.
Auditude works with some of the largest names in online video to help grow their revenue opportunities. Clients include Comcast, Dailymotion, Major League Baseball, UK's Channel Five, Sony Music Group, Universal Music Group and Yahoo!, among others. Auditude's executive and technology team is made up of talent from some of the world's most successful technology companies including DoubleClick, eBay, Google, PayPal, and Yahoo!, among others. Auditude has won numerous awards, including multiple inclusions in the yearly Always On 250 (one of the top 250 Private Companies in America), The Hollywood Reporter's Digital Power 50 and Business Insider's 2010 Top 100 Most Valuable Private Companies. Auditude is based in Palo Alto with offices in Los Angeles, New York City and London. For more information, please visit us at: http://www.auditude.com.
About Inlet Technologies
Inlet Technologies is redefining the online video experience with innovative solutions for media preparation that combine striking video quality with surprising simplicity and reliability, enabling content owners to expand their audience and realize greater value from their content. Industry leaders such as Major League Baseball, Microsoft, NBC Universal/Vancouver Winter Games, Yahoo!, France Televisions and Home Shopping Network rely on Inlet for easy implementation, technical prowess and enterprise scale for their mission critical operations. For more information, please visit http://www.inlethd.com. Follow us on Twitter at InletTech.
Press Contacts:
For Auditude:
Jennifer Stephens Acree
Jennifer@jsastrategies.com
310-780-3331
Micha Thomas
micha@jsastrategies.com
310-498-9011
For Inlet Technologies:
Shawn Ramsey
sramsey@crossroadspr.com
919.821.2822
Auditude and Inlet Technologies Announce Fully-Automated Ad Insertion Solution for Live IP Streaming
Auditude and Inlet Technologies announced a technology partnership to offer the first automated, end-to-end solution for inserting advertising into live Flash IP video streams.
2010-10-08
ELSE PRESS RELEASES FROM THIS DATE:
Newman Elder Law to Give a Presentation about Veteran's Benefits
2010-10-08
In honor of Veteran's Day, Richard L. Newman, Esq., a Bucks County attorney specializing in Elder Law and Special Needs Planning will conduct a one hour presentation about Veteran's Benefits. The seminar will take place on Thursday, November 11, 2010 at The Brunswick at Attleboro, 310 East Winchester Avenue, Langhorne, PA and will run from 3:30-4:30 pm.
Attendees will learn about benefits to which veteran's are entitled, how to apply for them and how to file appeals if a claim is rejected. Richard will explain what veteran's need to do to make sure that they receive ...
Service USA Receives State of Texas Service Contract Provider Approval
2010-10-08
Service USA, one of the leading providers of warranty services nationwide, has received approval from the State of Texas to be a Registered Service Contract Provider & Administrator in the state.
"The application approval from the State of Texas Department of Licensing & Regulation allows us to provide our services in The Lone Star State," said Will McCusker, J.D., President of Service USA Inc. "We are excited to continue the expansion of our services to consumers all over the nation."
Service USA was issued Texas License ID No. 588 to act as a service contract provider ...
David Nour Selected as Keynote Speaker for Fresh Summit
2010-10-08
David Nour, author of Relationship Economics and CEO of The Nour Group, Inc., has been selected as a keynote speaker for this year's Fresh Summit International Convention & Exposition. The annual Fresh Summit is being held October 15-18 and is presented by Produce Marketing Association. A.G. Lafley, the former chairman and CEO of Procter & Gamble, will also be speaking at the event.
Fresh Summit is one of the largest international events solely dedicated to the fruit, vegetable and floral industries. This year's Fresh Summit will draw an estimated 18,500 attendees from ...
CGN & Associates: Building Flexibility for Long-Term Success
2010-10-08
Interview with: Seshadri Guha, Chief Executive Officer, CGN & Associates
Chief Financial Officers need to invest in building organizational flexibility to protect the business from market volatility and uncertainty, says Seshadri Guha, Chief Executive Officer at CGN & Associates. A solution provider at the marcus evans CFO Summit XXI Fall 2010, taking place in Las Vegas, Nevada, November 4-6, Guha discusses why structural transformation is needed for superior financial performance and maintaining competitive advantage.
What should be on CFOs agendas today?
Seshadri ...
Host Of Reel Shot TV On Pursuit Channel Takes Record Nebraska Turkey
2010-10-08
Reel Shot TV, the popular Pursuit Channel outdoors TV program, announced today that host Jodie Carter now holds the current women's official Nebraska state record for Rio Grande turkeys.
Jodie, from Louisiana and hosting Reel Shot TV with her husband and hunting partner Brandon, took the record bird with a shotgun during a 2010 spring turkey hunt near Custer, NE, with outfitter Dustin Noble of Noble Outdoors. The bird weighed 21.75 pounds and had a triple beard with 1 inch spurs. Brandon called the bird in and kept its attention with a Sassy Gal 3 from Hook's Custom ...
evocos Launches New Event Management Solution Website
2010-10-08
Event management software provider evocos is pleased to announce the launch of the new evocos website: http://www.evocos.co.uk. evocos is one of the leading providers of event management software in the UK and helps companies save time and money through creating a more efficient event management process. Their website has been live since 2008 but has now been brought up to date with a new, more engaging design.
The new website is more interactive than its predecessor, with a blog, article library and white papers. The site also has links to the various evocos social ...
Polaris Awarded NIH Funding for its Groundbreaking HIV and Substance Abuse Treatment Referral System for Primary Care
2010-10-08
The National Institute on Drug Abuse has awarded Polaris Health Directions $750,000 in funding for the next development phase of its substance abuse and HIV treatment referral system (STaRS) for primary care providers.
In today's family practice environment, substance abuse among patients is often unaddressed--the time and operational constraints are too great. But untreated substance abuse translates into higher morbidity rates, premature mortality and, ultimately, inflated health care costs. STaRS is Polaris's answer to the call for a fast and effective means for substance ...
Important study by a team of researchers from Newcastle and Northumbria Universities into the effects of flooding is extended
2010-10-08
An important study which will help emergency response agencies, local authorities and communities cope with flash floods, like those experienced in the North East of England and Cumbria has been awarded additional funding by the UK Natural Environment Research Council (NERC).
A team of researchers from Newcastle and Northumbria Universities has been awarded a GBP65,000 grant to extend their study into the environmental impact of flooding caused by the recent volcanic activity in Iceland.
Andy Russell, Professor of Physical Geography at Newcastle University's School ...
La Dimora degli Angeli, charming B&B in Florence
2010-10-08
The B&B La Dimora degli Angeli, managed by the Cherubini family, is located in the very heart of Florence and offers its customers a beautiful view of the city.
Totally new, this B&B in Florence offers six different rooms that boast of an amazing view of the famous cathedral and Duomo Square.
Rooms are endowed with all sorts of services and are very comfortable and cozy, as well as the atmosphere here. Each room has its own style, like a charming personality, with different furniture and colors, in order to meet any liking. Mediterranean, intriguing, classical, romantic...you ...
The BormioAdvance revolution begins: an alternative to glass tubing containers
2010-10-08
The launch of the new Delta line of pharmaceutical packaging for injectables will take place at ICSE Europe.
Bormioli Rocco has made another technological breakthrough capable of revolutionising the world of pharmaceutical packaging and offering an alternative to glass tubing, in terms of both economic convenience and industrial performance.
BormioAdvance is the name given to an innovative process developed by the Glass Pharmaceuticals Division to create moulded vials with outstandingly even glass distribution and an approximate weight reduction of 30% compared to ...
LAST 30 PRESS RELEASES:
NASA’s Parker Solar Probe makes history with closest pass to Sun
Are we ready for the ethical challenges of AI and robots?
Nanotechnology: Light enables an "impossibile" molecular fit
Estimated vaccine effectiveness for pediatric patients with severe influenza
Changes to the US preventive services task force screening guidelines and incidence of breast cancer
Urgent action needed to protect the Parma wallaby
Societal inequality linked to reduced brain health in aging and dementia
Singles differ in personality traits and life satisfaction compared to partnered people
President Biden signs bipartisan HEARTS Act into law
Advanced DNA storage: Cheng Zhang and Long Qian’s team introduce epi-bit method in Nature
New hope for male infertility: PKU researchers discover key mechanism in Klinefelter syndrome
Room-temperature non-volatile optical manipulation of polar order in a charge density wave
Coupled decline in ocean pH and carbonate saturation during the Palaeocene–Eocene Thermal Maximum
Unlocking the Future of Superconductors in non-van-der Waals 2D Polymers
Starlight to sight: Breakthrough in short-wave infrared detection
Land use changes and China’s carbon sequestration potential
PKU scientists reveals phenological divergence between plants and animals under climate change
Aerobic exercise and weight loss in adults
Persistent short sleep duration from pregnancy to 2 to 7 years after delivery and metabolic health
Kidney function decline after COVID-19 infection
Investigation uncovers poor quality of dental coverage under Medicare Advantage
Cooking sulfur-containing vegetables can promote the formation of trans-fatty acids
How do monkeys recognize snakes so fast?
Revolutionizing stent surgery for cardiovascular diseases with laser patterning technology
Fish-friendly dentistry: New method makes oral research non-lethal
Call for papers: 14th Asia-Pacific Conference on Transportation and the Environment (APTE 2025)
A novel disturbance rejection optimal guidance method for enhancing precision landing performance of reusable rockets
New scan method unveils lung function secrets
Searching for hidden medieval stories from the island of the Sagas
Breakthrough study reveals bumetanide treatment restores early social communication in fragile X syndrome mouse model
[Press-News.org] Auditude and Inlet Technologies Announce Fully-Automated Ad Insertion Solution for Live IP StreamingAuditude and Inlet Technologies announced a technology partnership to offer the first automated, end-to-end solution for inserting advertising into live Flash IP video streams.