MONTCLAIR, NJ, September 27, 2012 (Press-News.org) Staxxon, developers of space-slot optimization technology that drives sustainable uses of the world's global fleet of steel shipping containers, will launch the first episode of its LEGO -based Sustainable Shipping video campaign at SXSW Eco 2012 on October 3, 2012 in Austin, Texas.
Paul McCrorey of McCrorey Digital and Chip Swetnam of BigSkyHD developed the video animation campaign for Staxxon. Both firms are based in Louisville, Kentucky, USA. The goal of the campaign is to demystify supply chain innovation opportunities related to sustainable shipping. A trailer clip for the campaign is available now at the YouTube link below.
"We're thrilled to be launching this campaign at SXSW Eco, the leading forum for engaging with major brands and thought leaders about sustainability" said Paul McCrorey, principal of McCrorey Digital, "LEGO is a universal language for making complex issues like sustainable shipping understandable to people of all ages."
"We've produced hundreds of videos and animation projects at Big Sky Digital Media over the years" said Chip Swetnam, CEO at Big Sky Digital Media, "We've never had more fun or created more excitement among our lighting, camera, voice and script team than we have experienced with the Staxxon LEGO project."
"As the chief engineer and inventor at Staxxon, I've built many scale models in the course of designing our patented, CSC-certified, folding container technology." said George Kochanowski, CEO/founder at Staxxon, "The use of animated LEGO models in this campaign makes the benefits of Staxxon's technology for the container industry fun and interesting."
A trailer for the Pilot Episode: How to Reduce Shipping Container Lifts with Staxxon Technology, is available for viewing or download at the link below. High-resolution images and advance copies of the Pilot Episode available upon request.
YouTube: http://www.youtube.com/watch?v=9HkHMUnWoEg&feature=youtu.be
Staxxon designs and licenses innovative space/slot optimization technology for empty steel containers that reduces back-haul moves and saves on related energy and operating costs. http://staxxon.com
For more information:
Tom Stitt, marketing director
toms@staxxon.com |+1.650.523.4944
More about McCrorey Digital, BigSky HD and SXSW Eco 2012:
McCrorey Digital Media: http://mccroreydigital.com
BigSkyHD: http://bigskyhd.com
SXSW Eco: http://sxsweco.com
Staxxon Sustainable Shipping Pilot Episode to Launch at SXSW Eco 2012
Exploring supply chain innovation with LEGO animation. Staxxon will launch the first episode of its LEGO-based Sustainable Shipping video campaign at SXSW Eco 2012 on October 3, 2012 in Austin, Texas.
2012-09-27
[Attachments] See images for this press release:
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[Press-News.org] Staxxon Sustainable Shipping Pilot Episode to Launch at SXSW Eco 2012Exploring supply chain innovation with LEGO animation. Staxxon will launch the first episode of its LEGO-based Sustainable Shipping video campaign at SXSW Eco 2012 on October 3, 2012 in Austin, Texas.