LifeVest Health Debuts Personal Health Investment Program at Health 2.0

DENVER, CO, October 12, 2012 (Press-News.org) LifeVest Health Inc., a startup company dedicated to promoting healthy living by offering market-driven financial incentives to users, was one of eight companies selected to present at the Health 2.0 Fall Conference in San Francisco.

LifeVest Health was founded by CEO Jon Cooper, CTO Brad Patterson and CSO Mike Logsdon, who bring together a diverse range of experience in healthcare. During Health 2.0's Launch! session, they presented their new value-based health incentive program that works like a stock tied to your individual health, creating an innovative carrot and stick approach to improving health.

LifeVest Health participants enter important health metrics and select how much money to invest in their own health. Over the course of three months, users update their health data regularly. At the end, if their health has improved, they gain value on their original investment. Health declines result in a loss of value.

LifeVest Health also announced their beta program which will allow anyone interested in the program to try it free of charge for charity by visiting their website at http://www.livevesthealth.com. LifeVest Health will contribute $3 for every new beta user up to $3,000. Proceeds will be divided between the American Heart Association, American Diabetes Association and American Stroke Association.

"We've developed a system in which individuals invest in their own health, and users can enhance their financial returns by recruiting sponsors — friends, family members and even employers — who invest alongside them to encourage positive lifestyle changes," said Cooper.

Employers and health plans can also use the system to enhance wellness initiatives, adding their own incentives to the program as needed for each employee.

Since 2008, Health 2.0 has hosted 65 innovative companies on what has become the industry's preeminent launch platform. Past participating Launch! members included notables like Unity Medical, Remedy Ventures, TheCarrot, Univita, Basis and the Wall Street Journal's 2010 top startup Castlight Health.

About LifeVest Health

LifeVest Health is a patent-pending solution to realign healthcare incentives using market economics. LifeVest Health was formed in 2012 as a technology spinout from The TriZetto Group, a leading technology solution provider in the healthcare industry. The program creates a currency for measuring and rewarding changes in an individual's health and promotes economic incentives for all parties in the healthcare system: individuals, employers, providers and payers. For more information, please visit their website, http://www.lifevesthealth.com.