PROSPECT, CT, August 20, 2010 (Press-News.org) The firm - who is agency of record for Crystal Rock, Newtown Savings Bank, Ski Sundown and New Milford Hospital, and boasts a client roster which includes BIC, ESPN, Holiday Inn, FedEx, Live Nation, Aetna CCG, CSA International and United Technologies - is rebranding itself to better define its position in the market and the value it holds for both current and prospective clients.
"The new name and rebrand centers around practicing what we preach," said Joe Gugliotti, Managing Member of Worx. "We tell every client to define your brand first, and clearly communicate the brand next. We want to show that we're holding ourselves to the same principles, and leading by example."
The evolution of The Worx Group brand comes on the heels of the best top-line revenue year in the agency's 22-year history. Worx President and Chief Creative Officer Grant Copeland attributes the growth to their success in helping clients define and articulate an ownable market position. "Because of the economy or otherwise, more and more companies are realizing that their ability to compete in any market is predicated on having a unique value - and a unique way of saying why they matter at all touch points."
As marketer and agency roles evolve, Worx is championing the value of an agency that can be both a marketing and business partner. Worx recently launched the new Crystal Rock brand, with insight on selling strategies, business operations and distribution channel optimization - pivotal components not often considered by traditional advertising agencies.
Worx solutions span strategy, television, web, interactive, print, direct marketing, packaging, online, social media and internal communications. Worx has the distinction of having won more American Graphic Design Awards since 2005 than any agency in the country. The firm also boasts unique services - including being the second-largest Internet Hosting Services provider in the area behind AT&T.
ABOUT WORX
Worx Branding & Advertising is a nationally-recognized branding and advertising firm specializing in integrated communications across multiple media - including web, interactive, television, print and display. Established in 1987 and located in Prospect, Connecticut, the agency serves mid- to large-sized regional and international companies. Clients include Newtown Savings Bank, Ski Sundown, Crystal Rock, BIC, ESPN, FedEx, Live Nation, Aetna CCG, CSA International and United Technologies. Worx is committed to the local and regional community, donating time and services to organizations such as Special Olympics Connecticut, United Way of Greater Waterbury and the Palace Theater. For more information about Worx, visit http://www.worxbranding.com.
The Worx Group Changes Its Name: Worx Branding & Advertising A Better Definition Of Its Value
The Worx Group, one of the leading marketing communications agencies in the Northeast, has changed its name to Worx Branding & Advertising, or Worx for short.
2010-08-20
ELSE PRESS RELEASES FROM THIS DATE:
P1 Groupe Sends Four Drivers to Grand Prix de Trois-Rivieres
2010-08-20
P1 Groupe, the premiere motorsports management company will have four of the drivers it represents racing this weekend at the Grand Prix de Trois-Rivieres at Trois-Rivieres, Quebec, Canada. Racing will be Dion von Moltke, Matt Bell, Owen Trinkler, and Mike Sweeney. The Grand Prix de Trois-Rivieres is part of GRAND-AM's Continental Tire Series.
Dion von Moltke, the leading candidate for Rookie of the Year in the Daytona Prototype class of the Rolex Series, joins Ian Baas in the #01 APR Motorsport Audi S4. Von Moltke has wowed fans this year with racing ability and is ...
Overland Park Chiropractor Explains How Heavy Backpacks Can Cause Long Term Back Problems for Children
2010-08-20
Because back pain is a very common issue in our society, _b__a href="http://www.KivistoChiropractic.com"_Overland Park Chiropractor_/a__/b_, Dr. Blake Kivisto, stresses the importance of prevention at a young age. According to the American Academy of Physical Medicine and Rehabilitation, 80 percent of Americans will suffer lower back pain at some point in their lives. While that number is staggering, back pain can be treated and better yet prevented. Prevention needs to start at an early age - as early as elementary school.
Before you send your children off to school ...
Dimensional Design Creates Educational Packaging
2010-08-20
DiversiTech, a leading manufacturer in the commercial HVAC and electrical industry, recently commissioned Dimensional Design (DD) to develop packaging for a new pump that is an industry leader in both design and technology. Since the HVAC industry tends to be slow to change, the true success factor of a product launch lies in educating the customer on the problem solving abilities of the product itself.
A major time saving feature of the new pump is the clear housing so DD incorporated a PTEG window to showcase the feature which require the customer to focus on this ...
Recruitment Business Heating Up: The Carlisle Group, A Global Executive Search and Recruitment Firm, Reports Strong Business Growth in 2010
2010-08-20
While the US economic growth in the second quarter of 2010 was slower than expected, several local business indicators look strong. The Carlisle Group (TCG), a premier global executive search and recruitment firm on State Avenue in Carlisle, PA, reports continuing growth and a 2010 increase in employment activity in a number of sectors.
"Right now, we're on track with current revenue that's only 4% behind our highest revenue-earning year ever (2008)," says TCG President/CEO, Bert Wendeln. The company's current annual revenue is up 69% over 2009. At the end of the first ...
TheNauticalLifestyle Announces The Official Launch of Their New 2010 Nautical Lifestyle Expert Series
2010-08-20
Beginning August 23rd on a computer near you, Robin G. Coles of TheNauticalLifestyle will be hosting her first live 2010 Expert Speaker Series with 10 top marine industry experts.
Here's just a few topics you'll hear:
Two little know tools surveyors use in determining a boat's age and condition that surveyors use
How you can get a boat loan even if your credit score is less than 720
How Digital Selective Calling and the Automated Identification System save lives in a Search and Rescue operation
What to do when you get caught in a bad storm or heavy weather
Three ...
Where it's easy buying green. DirectBuy provides one-stop shopping solution for green building materials and appliances.
2010-08-20
Like appliances and lighting that last longer and use less power to run, and plumbing that requires less water. At DirectBuy of Orlando, members not only have the opportunity to purchase the full spectrum of green products under one roof, but they also can save some "green" by paying manufacturer-direct prices.
Some of the "green" products available to DirectBuy members include:
Faucets and plumbing fixtures that offer low consumption
Natural cork flooring and underlayments
Flooring made of renewable, natural bamboo
Energy Star-rated lighting and ceiling fans
Energy ...
David O'Meara Runs Around the World in Less than 30 Minutes with SIGVARIS
2010-08-20
David O'Meara, The One Mile Runner, had one goal on his mind this summer - to run one mile on six different continents with a combined time of 30 minutes or less. He successfully completed his venture in 29 minutes and 25 seconds all while wearing the SIGVARIS Active Therapy Socks.
"I have been wearing compression socks for better athletic performance and improved recovery over the last couple of years. The Active Therapy socks from SIGVARIS are absolutely amazing! The socks have helped me increase my running speed and decrease my recovery time...From the airplane to ...
Diatic Medical: Helping Make Medical Supplies Affordable
2010-08-20
With the baby-boomers reaching retirement age, and a marked decrease in the number of employee pension and healthcare plans for retirees, more people are going to be left paying for their own medical care. Granted, as more of this population hits age 65, Medicare will pick up some of the tab, but not everything in all cases.
As the demographic of America continues to get older, the need for affordable medical treatments and supplies is becoming an increasing concern. Let's assume the country has recovered from the recession, and that national healthcare has been installed, ...
Feng Shui Topics I, J & K
2010-08-20
This popular webinar series is known as the Alphabet Series. September's webinar covers Feng Shui topics I, J and K: Influences (positive and negative), immune system, impotence, information technology, insecurity, integrity, irritable bowel, job problems, joints, journaling, kidneys, killing energies, kitchens, and more.
Learn about areas that affect your self esteem. How can you create more desire, wealth, and success? The webinar series is for anyone interested in Feng Shui. The Alphabet Series is particularly good for beginners and those new to classic Feng Shui ...
Camie-Campbell Launches New Embroidery Adhesive
2010-08-20
Camie-Campbell is proud to announce the release of Camie 305 Embroidery Adhesive for the temporary bonding of fabric and paper. The product will debut at the Specialty Graphic Imaging Association Expo on October 13-15 at Booth 215. Camie 305 is a welcome new addition to the existing Camie line of high performance adhesives, which includes more than 15 specialized products.
"Our products consistently outperform the competition and we are excited to have developed the Camie 305 adhesive," said Vincent Doder, President and CFO of Camie-Campbell. "Our Embroidery Adhesive ...
LAST 30 PRESS RELEASES:
Scientists unlock secrets behind flowering of the king of fruits
Texas A&M researchers illuminate the mysteries of icy ocean worlds
Prosthetic material could help reduce infections from intravenous catheters
Can the heart heal itself? New study says it can
Microscopic discovery in cancer cells could have a big impact
Rice researchers take ‘significant leap forward’ with quantum simulation of molecular electron transfer
Breakthrough new material brings affordable, sustainable future within grasp
How everyday activities inside your home can generate energy
Inequality weakens local governance and public satisfaction, study finds
Uncovering key molecular factors behind malaria’s deadliest strain
UC Davis researchers help decode the cause of aggressive breast cancer in women of color
Researchers discovered replication hubs for human norovirus
SNU researchers develop the world’s most sensitive flexible strain sensor
Tiny, wireless antennas use light to monitor cellular communication
Neutrality has played a pivotal, but under-examined, role in international relations, new research shows
Study reveals right whales live 130 years — or more
Researchers reveal how human eyelashes promote water drainage
Pollinators most vulnerable to rising global temperatures are flies, study shows
DFG to fund eight new research units
Modern AI systems have achieved Turing's vision, but not exactly how he hoped
Quantum walk computing unlocks new potential in quantum science and technology
Construction materials and household items are a part of a long-term carbon sink called the “technosphere”
First demonstration of quantum teleportation over busy Internet cables
Disparities and gaps in breast cancer screening for women ages 40 to 49
US tobacco 21 policies and potential mortality reductions by state
AI-driven approach reveals hidden hazards of chemical mixtures in rivers
Older age linked to increased complications after breast reconstruction
ESA and NASA satellites deliver first joint picture of Greenland Ice Sheet melting
Early detection model for pancreatic necrosis improves patient outcomes
Poor vascular health accelerates brain ageing
[Press-News.org] The Worx Group Changes Its Name: Worx Branding & Advertising A Better Definition Of Its ValueThe Worx Group, one of the leading marketing communications agencies in the Northeast, has changed its name to Worx Branding & Advertising, or Worx for short.