PerDM Become the Face of Leading Brands in the UK

CHESTER, ENGLAND, October 18, 2012 (Press-News.org) A well-executed direct marketing or face-to-face campaign can offer an improved return on investment by demonstrating exactly how many potential customers responded to a clear call-to-action. PerDM has proven results which show face to face marketing not only offers measurable results but significantly increases brand awareness while being much more engaging than other traditional advertising channels such as TV advertisements.

Rochester Institute of Technology reported Direct Marketing provided a $12.18 (GBP7.57) return on every $1 spent in 2011, over 700% greater than the .69c (.43p) reported by GFK Group for return on TV Advertising. PerDM are outsourced by some of the UK and Irelands largest brands to manage and develop face-to-face direct marketing and sales campaigns.

"The need to understand payback for any marketing investment is more important now than at any other time, that's why more companies are considering face to face marketing. You only pay a set fee for every customer acquired and therefore the return on investment is very easily measured and reported. The value of being face-to-face with your prospects and customers is that we have the benefit of verbal and non-verbal communications, allowing us to clarify the nuances of your sales message," says Ian Attwood, Director at PerDM.

General advertising avoids calls-for-action in favour of messages that try to build prospects' emotional awareness of a brand. PerDM claim measurement of results is a fundamental element in what makes face-to-face direct marketing successful.

www.research-live.com adds, "TV ads have been bought and sold for years on the basis of sex-age demographics, which were never anything more than a proxy for purchase behaviour. The potential to work with actual purchase behaviour is irresistible."

PerDM has the ability to reach consumers in a place that leaves the most memorable impression of the brand, allowing them to understand consumer needs and evolve a strategy that fit a product to a niche. Advertising and marketing through people is a growing trend and the firm have successfully positioned themselves as leaders in the UK direct marketing field.

PerDM Contact Marketing is growing fast and despite its young age has already secured a client base that reflects confidence in the commitment, knowledge, experience and professionalism of the company and its management team.
The company provides a flexible, scalable and highly cost-effective communications resource that can be deployed as a simple extension of, or complement to, a client's existing sales team.

Website: http://www.pdmcontact.com