Identity Dental Marketing Enters New Phase in Business Development

ARLINGTON HEIGHTS, IL, October 27, 2012

In the third year since Identity Marketing's 2009 conception, owner Grace Rizza is driving business development into a phase of unprecedented growth. With new clientele being added monthly, Rizza is innovating her own business while continuing to see an increase in business for her clients as well. As Identity Marketing continues to grow in a struggling economy, Rizza proves that she is a fierce competitor in the dental marketing industry.

Prior to founding Chicago-based Identity Dental Marketing in September 2009, Rizza studied advertising and psychology at the Marquette University's School of Communication in Milwaukee, Wisconsin. After graduation, she worked in sales for a well-known establishment in the fast-paced city of Chicago. She then took on the role of Director of Marketing for a multiple location dental practice. As to why she ultimately chose to start her own dental marketing company, Rizza stated, "In my first quarter as marketing director, I tripled the number of new patients being seen on a monthly basis without expanding the marketing budget. I knew that I could do this for other dentists and I knew I could make it affordable for them too."

Rizza has spent the last 5 years attending seminars, reading dental books and becoming fully acquainted with the unique needs of a dentist. She has not only mastered patient acquisition strategies, but assists her clients with their internal communication and helps them work as a team. She believes effective marketing starts on the inside and works its way out. A method she calls "Inside-Out Marketing".

Noting the expansion of the firm, Rizza has connected with the prestigious Academy of Dental CPAs in a joint venture to increase revenue for their clients and awareness of current dental marketing trends. On January 29th 2012, Rizza will be a keynote speaker at the ADCPA's Annual Continuing Education Getaway in Aruba, a week long retreat where attending dentists will learn the latest trends in dental business strategies.

When asked the key to Identity' s consistent growth patterns, Rizza responded, "Knowing your client and listening to them. Not every dentist has the same goal of wanting to be a high volume practice. One may just want to attract 5 more big cases each month. I strive to provide customized service, founded on integrity. That is going to get them the results they want."

Identity Dental Marketing is a dental marketing firm founded in September 2009 by Addison, IL native Grace Rizza. More information is available at http://www.identitydental.com