Women Beginning to Dominate the Entrepreneurial Landscape

ATLANTA, GA, November 09, 2012 (Press-News.org) Women became the majority of the US workforce in 2010 for the first time in history, according to Atlantic magazine, holding 54 percent of all accounting jobs, 45 percent of law associate positions, and 50 percent of banking and insurance jobs.

The takeaway? "Men may still dominate the boardrooms of corporate America, but women in business are on the rise," says Dr. R. Kay Green, CEO of RKG Marketing Solutions and author of the new book "I've Been Called the B* Word... Now What Do I Do?". "We are becoming more educated and more ambitious. The time has come for us to break through the glass ceiling and take charge."

An American Express OPEN State of Women-Owned Businesses report found that the total number of businesses in the US increased by 34 percent between 1997 and 2011. The number of firms owned by men grew by twenty-five percent during that time while female-owned organizations increased an astounding 50 percent, bringing the total of US companies owned by women to an impressive 49 percent.

"These numbers are phenomenal," says Dr. Green. "Thirty years ago, we never would have dreamed women could be at the forefront of US business. But in this day and age, with advances such as social networking and some truly powerful female role models who have paved the way for us, equality is within our reach."

These role models include Kyle Smitley, owner of Barley & Birch, an organic clothing line for children, who Dr. Green interviewed for her book. As Ms. Smitley noted: "If I'd said five years ago that when I'm thirty, I want to have a multimillion-dollar company, and I had settled for that, it would have been silly because now I want four multimillion-dollar companies."

Other game-changing women in business include:

* Prerna Gupta, who produced one of the top 20 paid iPhone apps.

* Rachel Hollis, founder of Chic Events, a planning firm with revenues approaching $1 million a year.

* Juliette Brindak, who created the Miss O and Friends online community for tween girls at age 14; in only four years it was worth $15 million, and its value continues to grow.

"Women-owned businesses generate $1.3 trillion in yearly revenues and employ 7.7 million people," says Dr. Green. "Figures like that cannot be ignored--and neither will the female entrepreneurs who create them."

Dr. R. Kay Green is the CEO and president of RKG Marketing Solutions, Inc. and an online professor and course developer for West Virginia University, Embry-Riddle University, University of California--Irvine, Arcadia University, and the Florida Institute of Technology. She holds an associate's degree in marketing management, a bachelor's in administration in marketing, an MBA in marketing and management, and a doctorate of business administration in marketing, and has been featured on Great Women Speakers, Black Experts, and Guru.com.

Website: www.rkgmarketingsolutions.com