Elasta QP Kicks Off Three City Tour To Introduce New Olive Oil & Mango Butter Collection

NEW YORK, NY, November 11, 2012 (Press-News.org) In celebration of the brand's thirty-year anniversary, a revitalized Elasta QP will be making stops in Atlanta, GA; New York, NY; and Chicago, IL with a lunch tour to launch its new Olive Oil & Mango Butter product line for consumers with natural hair. Invited guests will intimately be able learn more about the new line and watch product demonstrations by leading celebrity hairstylists at some of the countries hottest locations.

"We're excited to see that after thirty years, Elasta QP, a brand quintessentially known for it's relaxers and sleek styling products, is entering into the natural hair space. We have a fresh new redesign and we're looking forward to introducing our latest Olive Oil & Mango Butter collection to beauty and grooming influencers across the country," says Strength of Nature Global National Marketing Director, Charlene Bastien.

The all new Elasta QP Olive Oil & Mango Butter collection is infused with strengthening olive oil and softening mango butter to help ease styling for "transitioners," those transitioning from relaxed hair to natural hair, and addresses the needs of consumers with kinky-coily, curly, wavy and frizzy hair patterns - providing product solutions that help them achieve curly to straight looks, braids and other protective styles.

Elasta QP's Olive Oil & Mango Butter Collection is comprised of five anti-breakage products (Moisture Shampoo, Leave-In HR Conditioner, Growth Moisturizer, Growth Oil, and Leave-In Conditioner) as well as three styling products (Curl Defining Pudding, Moisturizer and Curl Wax) that help heal split ends, smooth frizz, define curls and add brilliant shine to tresses.

Available in stores now, each product in the Elasta QP Olive Oil & Mango Butter Collection retails for less than seven dollars. Visit http://www.ElastaQP.com for retail locations.

To get product information, find out about contests and giveaways, ask questions, or simply keep up with Elasta QP in real-time, take to Twitter and follow @ElastaQP and "Like" the brand on Facebook at http://www.facebook.com/ElastaQP.

ABOUT ELASTA QP
Elasta QP features a comprehensive line of products designed to meet the hair care needs of multicultural customers. Recommended by stylists and consumers alike, Elasta QP has a plethora of styling products for women and men of color that stimulate and promote a healthy scalp, restore and strengthen weakened or damaged hair, as well as moisturize and revitalize dry and limp strands leaving one's hair "feeling like silk." In 2012, Elasta QP celebrated its thirty-year anniversary with the launch of its newest addition to the product line, the Olive Oil & Mango Butter Collection. Elasta QP's Olive Oil & Mango Butter Collection was designed with the natural hair consumer in mind and features nature's perfect fusion of intense nourishing
oils and butters provide the right balance to help strengthen and protect hair against breakage, split-ends and dryness. For more information and retail locations, visit http://www.ElastaQP.com.

ABOUT STRENGTH OF NATURE GLOBAL
Strength of Nature Global, LLC (SON) is the choice manufacturer of innovative hair care solutions that specifically address the critical hair care needs, styling, and desires for consumers of color. The company's brand portfolio includes African Pride, Dream Kids, ElastaQP, SoyOYL, Profectiv, Relax & Refresh, GrowthRenew, MegaGrowth, SmartPerm, Strong & Healthy, and Profectiv Professional. SON products are sold primarily at beauty supply stores but can also be purchased as participating salons, drugstores and leading discount retailers. For more information, visit http://www.strengthofnature.com.