My Place for Hosting Highlights Power of Utilizing Social Media for Marketing

PHILADELPHIA, PA, November 16, 2012 (Press-News.org) According to a recent report from Reuters, social marketing has shown to make a strong impact on fashion industry sales. The article cites the success of the recent Topshop Unique fashion show that was live-streamed from London Fashion Week earlier this month. The article also highlights that social media benefits have become more present as editors and bloggers captured new fashion collections and were able to effectively market the products by posting on sites like Twitter and Pinterest. In response, affiliate marketing educator My Place for Hosting explains that social media can offer unlimited potential to every kind of marketer.

According to Reuters the show drew over 200 million viewers online through a partnership between Topshop and Facebook. As interested consumers saw images of apparel, many were able to instantly purchase the items off the Internet and "numerous items, including a dress that was the first outfit on the catwalk, sold out even before the show was over."

My Place for Hosting notes that Topshop's live stream really highlighted how to unlock the buying power behind social media users. While many brands and advertisers have approached social media advertising in a literal way--for example, by simply placing banner ads--My Place for Hosting explains that consumers on social networks are more likely to buy from those they trust, through those that market in a genuine and direct fashion.

In the article, Topshop's chief marketing officer Justin Cooke explains, "People have been trying to figure out for some time, how do you make these 'likes' into something relevant, how does the social aspect mix with your brand, and I think we are going to be the first brand to unlock that, we're going to be the case study...[to] commercialize that social audience."

Although affiliate marketers are typically everyday people, My Place for Hosting explains that those who take part in the practice can learn from the success of editors and bloggers who integrate these approaches into their stories. In a recent press statement, My Place for Hosting concludes, "The lesson to be learned from the recent Topshop success is that, even when it comes to major brands, the power of social media cannot be taken lightly. If affiliate marketers want to increase their earning potential, they must grow and adapt the needs of the online consumer market and become more present on social media in a candid way. Not only do they need to be present on one social network, they need to be on many."

ABOUT:

My Place for Hosting is an online educational resource that instructs individuals on the practice of affiliate marketing. Affiliate marketing is a business opportunity that is easy to learn and operate. The opportunity also provides individuals with a chance to create a flexible schedule and work from home to cut back on costs associated with many other jobs. Using material provided by some of the most successful marketing professionals in the industry, students of My Place for Hosting are able to gain true insight into ecommerce.

To learn more about available courses and the potential success of affiliate marketing, visit www.myplaceforhosting.com.