Demand Increases for PerDM's Field Marketing Service as Direct Mail Saturates Market and Loses Value

CHESTER, ENGLAND, November 22, 2012 (Press-News.org) As direct mail saturates the market Royal Mail has admitted 'It is the bane of the nation's hallways but direct mail has become a cornerstone of the postal network, accounting for around half of all envelopes that fall through our letterboxes'. In order to seek revenue, UK Royal Mail follows the US Postal Services footsteps that have cut deals with communication firms and direct mailers, offering business packages which encourage the amount of advertising sent via mail.

PerDM are the UK and Irelands fastest growing field marketing company; the firm have reported growth and an increased demand for their services as more UK brands recognize direct mail does not produce a high enough return on investment due to the growing competition in this advertising sector.

Ian Attwood, Director at PerDM comments, "The signal-to-noise ratio for direct mail has become disproportionate in recent years. With the British public receiving dozens of mailout's each week it is becoming more difficult for businesses to achieve stand out from the crowd and obtain a profitable return from direct mail campaigns. Many of our newer clients have discovered that direct mail is less effective than it was 5 years ago with increasingly unpredictable returns and report that this form of marketing has become 'annoying' to homeowners."

Attwood adds, "We have noticed an increased demand for PerDM's field marketing services. By offering a personalised marketing approach at a guaranteed price per customer introduction, we can provide higher customer acquisition numbers at guaranteed costs. Field marketing gives us the opportunity to meet customers in person which allows for a stronger relationship to be built leading to improved customer retention."

Since establishing their business strategies around consumer needs, PerDM have recognized many flaws in direct mail, environmental factors and customer complaints being the most prominent. While postal companies embrace direct mail in an attempt to improve its faltering bottom line, many UK and US city councils struggle to fund recycling and landfill costs to dispose of billions of pieces of unwanted mail. Furthermore, both Royal Mail and the US Postal Service officials say they know not everyone will want to receive direct mail and are working with the Direct Marketing Association, which operates its own consumer opt-out program to let customers sign up online or by phone to stop junk mail. These issues are driving businesses to seek out other forms of marketing.

As demand for field marketing increases, PerDM persists to grow their client portfolio and expand their services into new markets. "The benefits of field marketing for many of the UK's leading brands revolve around customer satisfaction and increasing customer acquisition, we are very pleased to be providing a service which allows our clients to increased brand awareness and increase profits," adds Ian Attwood of PerDM.

About PerDM
PerDM was established in August 2005 in response to the UK markets need for a field sales organisation capable of delivering high quality results with consistency and reliability.

The company was formed by a group of former UK financial services executives and senior executives from the leading North American field sales agency and since 2005 we have continually recruited leading figures from the B2C and B2B business arena.

PerDM have expanded rapidly with offices across the Republic of Ireland, South Africa, Brazil and North America - a true Global field sales and marketing company.

Website: http://www.pdmcontact.com/