VIDA PR & Marketing Group Focuses on Customer Experience to Create Strong Brands

MEMPHIS, TN, December 05, 2012 (Press-News.org) VIDA PR & Marketing Group has created a blended assessment to increase clients' revenue and brand, based on happy customers. Since 2004, VIDA has worked with clients in a variety of industries, from restaurant to government, to build, maintain and increase a customer base through marketing, PR, advertising and customer service. In that time, Dominique Anderson, the firm's Owner and President, and her team have designed the Customer Experience Audit, a custom six-point assessment to evaluate seven areas of a businesses' customer experience, including pre-visit connection, visit experience, on-location presentation, post visit connection, overall marketing/PR/advertising program, and brand reputation via various media outlets, including social media.

In addition to over 15 years of PR & marketing experience, Dominique is a member of the Mystery Shopping Providers Association, and has a particular passion for customer experience and customer service. However, unlike personal shopping, the CEA includes a summative report that includes recommendations for businesses in marketing/PR/advertising, customer service, location improvements and planning, branded customer appreciation systems, and online reputation monitoring and management. VIDA's other specialties, including Hispanic communications, crisis communications, social media, media placement, strategic partnerships and event planning; also help clients create stronger businesses and brands after the audit, based on the recommendations.

VIDA is the only firm in the Mid-South to offer their custom Hispanic Ready Assessment , a 7 point assessment to assess companies and organizations' readiness to do business with the Hispanic community and recommendations to enhance the relationship. The firm's Hispanic Communications division offers clients Hispanic communications and outreach services. VIDA has developed a strong niche in corporate, entertainment and nightlife crisis communications. The firm has experience in media training, crisis planning and media monitoring and maintenance. During a crisis, quick thinking, solid planning, and concise media representation have been a key component of VIDA's services.

"If the customer isn't happy, nobody's happy. We create raving fans for a brand, who will tell their friends, real life and social media, how they were treated. Nothing beats a great referral," says Dominique Anderson.

About VIDA PR & Marketing Group
VIDA PR & Marketing Group was started in 2004, by Dominique Anderson, and is located in Memphis, TN. VIDA creates strong, customer-centered, brands that create positive experiences and raving fans. The full service firm offers their customer "Customer Experience Audit (CEA)" branding and marketing, public relations and publicity, web and graphic design, and culturally relevant translation services.

Media Contact: Dominique Anderson, dominique@onevida.com, (901) 236-5298.