Thought For Food & Son Ends 2012 with Impressive Growth!

MARLBORO, MA, December 08, 2012 (Press-News.org) Thought For Food & Son, a communications boutique that specializes in the food industry, announced today that the company continued to see strong growth during 2012. Notable new clients during 2012 included Cape Cod Select, Big League Chew, New England Natural Bakers and Maristella's Fine Foods.

"We feel this is a direct result of our Specialization vs. Specials of the Day business philosophy," stated Ethan A. Casucci, of Thought For Food & Son. "Our expertise and specialization in the food industry along with our proprietary PR FOOD MEDIA INDEX separates us from the rest of the agencies that are out there," added Casucci.

Thought For Food & Son http://www.tffandson.com offers its clients a proprietary PR FOOD MEDIA INDEX, an all-in-one strategic instrument that allows food companies to speak directly to their peer group, industry trade press, category buyers, distributors, wholesalers and retailers it wishes to sell its products, and even more importantly, to consumers it wishes to purchase its products.

Thought For Food & Son believes public relations should initiate and sustain a "brand conversation" with our client's targeted audience. We have placed information about our client's products and services in scores of national broadcast outlets, as well as daily newspapers and key food industry trades throughout the country. We work to influence all pertinent opinion makers while ensuring that the message we send is the message received.

Thought For Food & Son's proprietary PR FOOD MEDIA INDEX has over 100,000 media outlets across North America, complete with more than 300,000 staff listings and contact preferences. Thought For Food & Son's PR FOOD MEDIA INDEX was built exclusively for the food industry and makes it possible for its clients to strategically launch, target and implement public relation campaigns to both the food industry and consumers that are cost-effective and efficient.

"Most manufacturers don't have the money to spend on trade advertising, never mind consumer advertising. The best way for them to spend their money is utilizing public relations and creating consumer packaging that establishes a brand identity. We use public relations for both trade education and creating consumer push pull for their products at a local retail level," added Casucci.

In today's competitive retail environment, food manufacturers need all the advantages they can get when launching new products. With over 5,000 new food products being introduced annually, manufacturers cannot afford to go to market without a sound public relations strategy. Statistics show that one-third of all new food products fail within the first year.

At Thought For Food & Son, we understand what industry reporters and editors are looking for, and more importantly, how to present this information to them. Because Thought For Food & Son specializes in the food industry, we have an established network of long standing relationships with food industry professionals, food editors, food bloggers, health editors and regional and local news reporters who are critical in building credibility, brand awareness and increasing product sales for our client's products.

Thought For Food & Son has worked with both large and small food companies such as Sea Watch International, famous Hollywood actor Paul Sorvino Foods, Bakery On Main, Maristella's Fine Foods, Cape Cod Select, Beeler Pork, Spicy Gourmet Organics, Paesana Italian Products, Aurora Products, Big League Chew and Divine Foods.

About Thought For Food & Son, LLC

Founded in 2005, Thought For Food & Son, LLC is a creative boutique that specializes in the food industry. We offer our clients a combination of expertise and value that is unsurpassed within the food industry. We're a communications company without the traditional agency "BS". Thought For Food & Son operates as a "Strategic Resource" for its clients offering public relations, advertising, packaging design and brand development. Our focus is to create communication strategies using our proprietary PR FOOD MEDIA INDEX for clients who believe in powerful thinking. Thinking that demands notice. The kind of thinking that inspires people to take action and enables our clients to grow and prosper. For more information about Thought For Food & Son e-mail: ethan@tffandson.com