Beef 'O' Brady's Inks Master Franchise Agreement in Kuwait

TAMPA, FL, December 16, 2012

North America's iconic sports pub franchise made famous by its signature Buffalo-style chicken wings and community-centric activism, announced today the signing of a master franchise agreement with Khoursheed Restaurants Management Company to open multiple restaurants in Kuwait over the next several years. Executives with the company say the first restaurant in the agreement will open in Kuwait City.

Although Kuwait is an uncharted territory for Beef 'O' Brady's, the brand is no stranger to developing its family-friendly concept abroad. In February 2012, Beef 'O' Brady's announced the signing of a master franchise agreement to open five restaurants in Qatar over the next 10 years, and in November 2012, the Tampa-based franchise entered a partnership with the Cedars Group to open multiple restaurants in Mongolia. Beef 'O' Brady's also expects to open their first location in Saudi Arabia in early 2013.

"From the food to the atmosphere, Beef 'O' Brady's boasts universal appeal, and that's why we're confident the brand will receive a glowing ovation in Kuwait," said Chris Elliott, CEO of Beef 'O' Brady's. "There's a growing demand for more American brands abroad, yet we're solely focused on developing the brand the right way. The Khoursheed Group has a storied history of making sound investments, and attracting a group of their business acumen and esteemed reputation is a true testament to our business model."

As Beef 'O' Brady's sets its sights on further international development in such countries as China, United Arab Emirates, Canada and Mexico, executives with the company are taking a careful approach to identifying area developers and master franchise partners with business savvy, tenacity and a readiness to reinvest in their communities. Like all domestic Beef 'O' Brady's restaurants, the Kuwait locations will put a major emphasis on service and food quality. Since the company's inception, each Beef 'O' Brady's has been committed to strengthening local ties through philanthropic partnerships and volunteerism.

"There is a large demand for quality family casual restaurants in Kuwait, and we're honored to partner with one of the pioneers of the industry," said Sameeran Poduval, with the Khoursheed Group.

To learn more about Beef 'O' Brady's, please visit http://www.beefobradys.com.

Media Contact: Patrick Roach, Fishman Public Relations, (847) 945-1300 or proach@fishmanpr.com

ABOUT BEEF 'O' BRADY'S
Beef 'O' Brady's is a national franchise of family sports pubs that achieves its success by building relationships with the local schools, youth sports leagues, and other community organizations in each and every Beef 'O' Brady's neighborhood market. The "kid appeal" of this unique concept is reinforced by a very moderately priced kids menu and video games. Ironically, despite what the name implies, Beef 'O' Brady's is actually best known for its Buffalo-style chicken wings. The company, headquartered in Tampa, Fla. has more than 214 locations in 22 states. An award-winning franchise system, the Beef 'O' Brady's franchise opportunity is consistently recognized by Entrepreneur's Franchise 500 in the category of Full-Service Restaurants. For more information, visit http://www.beefobradysfranchise.com.