Regal Cigs: Electronic Cigarettes Deemed "Here to Stay"

PHILADELPHIA, PA, January 15, 2013

One of the key elements of a successful product is its ability to solidify itself as an important part of the market in a long-term sense. While fad products sell quickly, the momentum behind their success ultimately fizzles out and, as a result, the trendy items that once turned heads are long forgotten by consumers. This is why the professionals behind Regal Cigs, a manufacturer and distributor of electronic cigarettes, were ecstatic upon hearing that Wells Fargo Securities Analyst Bonnie Herzog has announced her opinion that the electronic cigarette market has crossed the line from a "fad" into the territory of products that are "here to stay." Herzog's remarks were reported in an article in the Winston-Salem Journal. Here, the professionals at Regal Cigs consider how this announcement will impact the electronic cigarette industry.

The article reports that electronic cigarette sales amount to an approximate $300 million per year. In total, it asserts, there are an estimated 2.5 million individuals who use these products. The projected sales within the industry are, according to Herzog, forecasted at an annual $1 billion in just the next few years.

"If the prospects for e-cig category growth are as robust as we believe, this should have a meaningful positive impact on the industry's profitability long-term," explains Herzog. "Repeat purchases are picking up, driven by greater knowledge and awareness, as well as what appears to be an attractive value proposition for consumers [...] It appears both rechargeable and disposable e-cigs are succeeding and reinforcing growth in the other--driving overall category growth."

Bill Godshall, who is the executive director of SmokeFree Pennsylvania, agrees with Herzog's opinion. He is quoted in the article as saying: "The sky's the limit for e-cigarette growth potential."

The professionals at Regal Cigs are overjoyed by the news that electronic cigarettes have finally made the transition from trendy products to those with staying power. In a recent press statement, they assert: "We are happy to see that the products we put so much time into developing are carving out a permanent place in the market. Electronic cigarettes, or e-cigs, provide consumers with so much value. These products are convenient and can be used inside and outside. Additionally, they are available in a wide range of flavors, ensuring that all consumers who pick up the habit of vaping are able to find a flavor that they love."

The professionals at Regal Cigs are looking forward to further growth in the industry and encourage individuals who have yet to try vaping to visit the company website to learn more.

ABOUT:

Regal Cigs manufactures and distributes electronic cigarettes, or e-cigarettes. These e-cigarettes are created with the most advanced industry technology in mind and are 100 percent smoke-free, as they emit vapor. Equally affordable and convenient, electronic cigarettes are on the market in a diverse range of flavors, offering users access to a long list of e-cigarette experiences. Because they release vapor, users can enjoy Regal Cigs both in and out of doors.

For more information about Regal Cigs, visit www.regalcigs.com.