Fusion Marketing Announces New Member of Executive Team

CHATSWORTH, CA, January 22, 2013 (Press-News.org) Fusion Marketing, the leading 'data to design' full-service marketing agency specializing in retail intelligence for perishable and packaged goods, expands its staff to offer an unprecedented level of support for clients and business operations.

Mary F. Scott joins Fusion as Vice President of Client Services. With over 20 years of expertise in client relations, analytics, and driving growth through marketing strategies, Scott will oversee project services and account management for seamless client communication and deliverables.

"Mary brings a unique blend of visionary leadership, a keen analytical mind, and an enthusiastic drive for results," explains Steven Muro, President of Fusion Marketing. "She will be instrumental in taking our customer service to the next level. We are excited to have Mary as a member of our executive team."

Prior to joining Fusion, Scott was most recently Director of Business Development, Key Strategic Projects for the Nature Made brand at Pharmavite, LLC. Among many of her accomplishments in strategic planning, consumer research, product development, and new product launches, she established protocols for strategic alliances with external business partners. She also has extensive retail experience. One of her significant achievements included developing and leading the company's award-winning category management capability. Scott managed essential data and information resources, defined standards for value-added, profit-enhancing analyses, and solidified retailer relationships to expand distribution.

Scott's proficiency as an accomplished consumer product marketing and business development executive provides high-level strategic planning, category management, merchandising experience, and client support for Fusion's wide range of clients. She will also be instrumental in the company's long-term strategic planning, analytical and creative processes.

Since its 1997 inception, Fusion Marketing has established a solid industry presence, providing its broad client base with expertise in produce, consumer packaged goods, distinct-marketing perspectives and diverse capabilities. With its strategic alliances with NPD and U.S. Marketing, Fusion's data-centric marketing resources and capabilities are proven to reduce uncertainty surrounding the business decision-making process. www.fusion-mktg.com