Forza Join Forces with Dragon to Help Cork Start-Ups

DUBLIN, IRELAND, January 25, 2013 (Press-News.org) Cork based, Forza Direct Marketing, star of Newstalk & Dragons Den Norah Casey, along with leading PR and Management experts, will come together this February to help 10 of Cork's most promising Start-Up enterprises. The SELR8R programme seeks to give budding entrepreneurs a vital head start by giving them access to a dedicated panel of experts in areas such as sales, marketing, finance and business management. The programme will benefit the budding businesses that ordinarily would not have the opportunity or resources to tap into a pool of such valuable experience and expertise.

As Munster's leading direct marketing agency, Forza bring a unique skill-set to the mentor team. Specialising in creating targeted, measureable, results driven marketing campaigns, Forza have carved out quite a niche for themselves since their formation in 2010. In the two years since, they have managed to attract a diverse and impressive client portfolio in areas such as the manufacturing, IT, Telecoms, Education, Leisure, Food, Property, Charity and Hospitality sectors. Managing Director Ivan Lavelle outlines the difference in mindset at Forza compared to many of the local design and marketing agencies. "When we started out, the thinking was pretty simple...we wanted to give our clients big results but without the big agency attitude or big agency fees. We offer services in five core areas: branding, graphic design, web design, direct marketing and online marketing. By combining left brain strategy and logic with the best of right brain creativity and passion, we're able to develop integrated marketing campaigns that are not only innovative and compelling but also targeted and effective in equal measure. Response is one thing, but here, results are the only thing."

Ivan explains, "It's a realisation that merely communicating is not the solution anymore. The real answer lies in the art of persuasion, and that's where we excel. We don't go in for all that stuff about B2B this and B2C that - the goalposts have moved. At Forza we believe it's more about P2P (people to people) marketing and the ability to develop highly targeted, audience appropriate campaigns that influence consumer behaviour. It's a proven formula that's ideally suited to today's challenging business environment, where there's no room for guess work or second chances. We offer integrated online and offline direct marketing solutions, tailored to each business and its audience. Whether it's via, direct mail, digital marketing, branding, sales promotion, design or advertising, as a full service agency, we can research, plan, design and deliver effective marketing programmes that create real impact, build relationships and drive sales. And because everything we do is measurable and response focused, clients are able to justify every euro spent."

Forza is an award-winning marketing and graphic design agency based in Cork offering integrated online & offline marketing solutions.

Website: www.forza.ie