SurveySeat.com Announce January 'Brand Analysis' Results, Setting the Benchmark for Public Appetite in 2013

LONDON, ENGLAND, February 12, 2013 (Press-News.org) A leading online market research and survey company in the UK has released the first of its monthly brand analysis results for 2013, which are designed to take a indicative snapshot of public opinion across a range of brands from within all sectors of life. Following on from a traditionally downtrodden Christmas period, the January published results are a key benchmark for changing attitudes amongst the British public beginning the new year.

Perhaps most pertinent in a time of austerity and cut-backs, the SurveySeat brand index analysis includes political party leaders and the level of positivity felt by the public towards them. January's results show a notable increase in popularity for all three primary party leaders despite overall ranking positions remaining unchanged. The results demonstrate that Ed Milliband is closing the gap with David Cameron, who continues to lead the poll. However, the Political Party Index, which indicates overall party opinion has shown an increase for all three parties, yet places Labour in the lead with a considerable popularity advantage over the Conservatives and Liberal Democrats respectively.

January's Supermarket Index has illustrates an improvement in public mood towards all four of the major supermarket chains compared with December's results. While Waitrose and Tesco continue to be evenly matched for almost three months running, ASDA have shown a significant improvement which retains the top spot achieved back in September 2012. The least popular store Ocado, have shown an improvement but continue to lack the public trust and appeal to be in legitimate contention for the top spot.

Following an expensive end of 2012, combined with the tight squeeze of austerity, the Banking Service Index has demonstrated some surprising transferring of public opinion. While First Direct have continued to lead from the front since early 2012, January has seen the Co-Op jump from 7th in a table of 8 in December, to a solid second place in January. At the opposite end of the spectrum Santander have remained consistently low over a six month period and continued on a slight decline in January also.

The technology sector, which had deflated December results, has experienced a very healthy jump in the past 4 weeks, with the SurveySeat Brand Analysis Results indicating a warming public appetite for consumer electronics and technology. Whilst all of the big four have experienced increases in popularity, Apple have remained the under performer in the group and level bottom with Microsoft. A big surprise from Google who jump several places to lead the way following a sharp improvement. On a more social note, the TV Services Index remains unchanged, with Sky still leading the way over Lovefilm and Netflix respectively, however all three service providers have demonstrated an increase in popularity since the previous results published in December 2012.

SurveySeat.com is an online market research and survey company based in the United Kingdom. For further information about this press release, survey results or market research services on undertaken by SurveySeat, please visit the official website found at http://www.surveyseat.com and click 'contact us'.