SIDCUP, ENGLAND, February 24, 2013 (Press-News.org) The Team GB kit launch for adidas, demonstrated the ultimate fusion of sport and fashion, two worlds that normally operate in silo, brought together in an historic moment. This launch was the most iconic, immersive and wide reaching event in adidas history. It was the first time a brand had activated inside the historic walls of the Tower of London, with 144 media attending, demonstrated how compelling and relevant the content and format was for them.
Icon designed and produced the event, enabling adidas to exceed their media and awareness targets and started the countdown to London 2012 in the hearts and minds of the UK population.
Richard Dale, MD Icon Event Production said... "being shortlisted for this award is true recognition of what we managed to achieve with adidas in 2012. This launch event was the start point of their very successful "Take the Stage" campaign and the Icon EP team are very proud to have played a significant part in this."
Icon is a global branding implementation and events company with an international customer focus for more information visit us at http://www.icon-world.com
For all enquiries please contact:
Andrew Hodson, Sales & Marketing Director, Icon
Tel: + 44 (0) 208 269 6213
Mobile: + 44 (0) 7931 382262
Email: andrew.hodson@icon-world.com
Web: http://www.icon-world.com/news
Icon Shortlisted For "Best Live Event" Award at the Forthcoming Sport Industry Awards
The Team GB kit launch for adidas, demonstrated the ultimate fusion of sport and fashion, two worlds that normally operate in silo, brought together in an historic moment.
2013-02-24
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[Press-News.org] Icon Shortlisted For "Best Live Event" Award at the Forthcoming Sport Industry AwardsThe Team GB kit launch for adidas, demonstrated the ultimate fusion of sport and fashion, two worlds that normally operate in silo, brought together in an historic moment.