Sales Expert Ari Galper Reveals the Inspiration Behind "Unlock The Game"

BEVERLY HILLS, CA October 23, 2010 (Press-News.org) The world's leading trust-based sales expert, Ari Galper, reveals the primary inspiration behind his innovative and enlightened sales approach Unlock The Game: his son, Toby who has Down Syndrome. Unlock The Game provides inspiration and a unique perspective to those struggling with the harsh realities of the business world. Galper's son Toby, is an inspiration to the successful sales guru on a daily basis, reminding him to appreciate life and relationships on a deep and perceptive level. Galper's book, Lessons From Toby, offers 52 weekly life lessons to help people stay centered in their personal and business lives.

Several years ago Galper published an article discussing how much he had learned from his young son. The article received a shockingly huge response from individuals who were deeply moved by Toby's story. After the wave of positive responses, Galper decided to write the book based on the 52 life lessons he felt Toby would one day wish to be written. Galper keeps his son in mind when guiding and coaching sales professionals, business owners, and entrepreneurs; it is a reminder to always live in the moment and never judge others.

"I have learned more from Toby than I have from people three times my age," says Galper. "Toby is the true guru. He is so brave and kind. Just to observe his interactions with others has been a huge inspiration for me and has even helped shaped my company, Unlock The Game."

Galper's unique approach to selling has helped businesses in over 38 countries to increase financial success. The inspiration Galper receives from his son on a daily basis forms the foundation for this highly-successful sales program. Unlock The Game throws out sales scripts and shifts the seller's mindset to create trust and build relationships with their potential clients. Galper's sales strategies not only produce profound results, they also take the fear of rejection out of selling; an accomplishment originated from the inspiration from his son Toby.
To learn more, interested individuals may download and listen to a free audio seminar available at http://www.UnlockTheGame.com where they may also order a copy of "Lesson's From Toby."

For media inquiries and/or to arrange an interview, please contact Tyler Barnett at 323.937.1951 or tyler@tylerbarnettpr.com.

Tyler Barnett PR is a Beverly Hills-based general consumer and lifestyle public relations firm. The company utilizes traditional and new media to leverage targeted coverage for its clients, focusing on ROI to drive results and gain maximum exposure.