Not Your Mother's Haircare Announce Launch of Creative Styling Tools

COSTA MESA, CA, March 01, 2013 (Press-News.org) Not Your Mother's haircare brand has entered into a licensing agreement with Professional Beauty Supply (PBS) for a new line of Not Your Mother's hair styling tools. These tools will tie in with the brand's innovative and fun approach to haircare and offer consumers a range of high quality styling tools at accessible retail price points.

"Giving our customers the creative edge these tools offer seemed like a natural step for the brand," says Bethany Pagliarulo, Not Your Mother's owner. "We are very excited and we think our current fans will love these versatile tools."

The Not Your Mother's styling tools will be cross-promoted with Not Your Mother's haircare products. Professional Beauty Supply will be introducing the line to retailers at the International Home + Housewares Show (Booth #L 12022) in Chicago, March 2-5. The first items have an estimated in-store launch for August, 2013.

"These exciting new styling tools blend the latest in design and technology so consumers can easily create those trendsetting styles," says Robert Felipe, (PBS) partner. "We look forward to working closely with the Not Your Mother's team and incorporating those synergies into the development of future innovative tools."

The initial launch will include several styling tools including:

1. STYLE FREAK 1" Super S Styler (MSRP $59.99)
Innovative "S" plate design enhances the performance of a standard Straightening Iron

2. KINKY MOVES Conical Spin Curl 360 Styler (MSRP $42.99)
360 degree rotating clamp makes it easy to wrap hair around the barrel

3. ALL EYES ON ME Super Deep Waver (MSRP $69.99)
Ideal for adding volume and dramatic waves
Innovative deep plate design enhances the performance of a standard Waving Iron

4. BEACH BABE 2 in 1 Styling System with 2 interchangeable styling attachments (MSRP $42.99) Innovative quick release attachment button Curling Iron and Conical Attachments

About Not Your Mothers

Not Your Mother's is a Tampa-based haircare company under Demert Brands, Inc. Targeting a young, trend-savvy audience, the brand's philosophy is to offer top-performing products with an innovative approach at an affordable price point. The line is recognized for its signature eye-catching graphics, quirky product names and playful descriptions. Not Your Mother's is sold at more than 15,000 U.S. retail locations including CVS, Walmart, Walgreens, Target, Urban Outfitters, ULTA Beauty, etc. as well as in the United Kingdom, Australia, New Zealand and Kuwait. The current lineup includes twenty-one SKUs. For more information please visit http://www.nymbrands.com.