Mastrad Reveals An Inside Look At Their Latest Kitchenware At The 2013 International Home + Housewares Show

CHICAGO, IL, March 02, 2013

Mastrad, the French company specializing in unique kitchen tools, will be debuting their latest cutting-edge accessories at this year's International Home + Housewares Show. Some of these revolutionary and vibrant silicone items will include the Squid Baster, Egg Shaper, TopChips Gift Set, Tea Infuser and Sprinkler, Turners, Peelers and much more.

With over 60,000 exhibitors, the International Home + Housewares Show brings together the world's foremost home good professionals in the consumer lifestyle divisions. As a leader in their category, Mastrad will introduce a Squid Baster which is a handy tool to fill with ingredients such as melted butter and chocolate for basting and brushing purposes. Featuring bright silicone, the Egg Shaper allows consumers to have more fun in the kitchen by creating eggs, pancakes, cookies and more in heart, puzzle or toast shapes. Mastrad will also be presenting some new and improved versions of their already widely celebrated kitchenware, such as their TopChips Gift Set, Tea Infuser and Sprinklers, Turners and Peelers.

"We are pleased to debut our newest innovations at the International Home + Housewares Show as our products were very well-received last year," said Mastrad CEO Mathieu Lion. "We take great pride in creating high quality culinary items that help consumers prepare food more easily and conveniently, and we look forward to sharing these items at one of the leading houseware shows in the world."

Mastrad is appearing at the International Home + Housewares Show at the McCormick Place Exposition Center in Chicago on March 2nd through 5th, 2013. They will be located in the South Hall at booth #S1239. For more information on the International Housewares Association, visit http://www.housewares.org. For more information on Mastrad and to see their entire culinary collection, please visit ShopMastrad.com

About Mastrad
Since 1994, Mastrad, the French company specializing in unique kitchen tools and accessories, has been revolutionizing the culinary world with a line of products unlike any other. Combining function, quality and eye-catching design, the diverse and expansive collection of products are carefully created to make every kitchen professional, yet fun and colorful. Founded by a team of experienced chefs and designers, Mastrad considers every product to be a recipe created with tender love and care. For more information, visit http://www.mastrad.us.