Beauty Director, DeShawn Hatcher, Creates 250 Hair and Makeup Looks for Cotton's 24 Hour Fashion Show

FORT LAUDERDALE, FL, March 03, 2013 (Press-News.org) In her second year as the Beauty Director for the Cotton 24 Hour Fashion Show, DeShawn Hatcher is faced with the challenge of orchestrating a team of 50, creating over 250 hair and makeup looks, and staying awake for a full 24 hours to execute the runway show.

The show, which takes place on March 1st at 8pm at the intersection of Ocean Drive and 8th Street in Miami Beach will feature celebrity appearances by Bill & Giuliana Rancic, Louise Roe, Michael Yo, Camilla Belle, and Lauren Conrad. Music from DJ Cassidy, DJ Irie, CC Sheffield, Jessica Who?, DJ Ross One, and DJ Aulden Brown will keep the crowd's energy up as the models take the runway.

Additionally, Hatcher's makeup looks are sponsored by Inglot, who will be featured for the first 12 hours of the show and NYX, who will take the stage from 8am through the finale. Inglot's presentation will showcase date night and party looks, and lighten up as the night fades into early morning, while NYX will present retro and playful daytime looks that even an at-home makeup artist can achieve.

When describing her inspiration for the beauty portion of the show, Hatcher explains, "I'm inspired by men and women who wear cotton, and showing through the power of hair and makeup that you can enhance a cotton outfit just by adding a great lipstick and a fabulous bun. Cotton creates an amazing canvas, and the right hair and makeup takes it up a notch."

In addition to the event live streaming through http://cotton24hours.thefabricofourlives.com, DeShawn will also feature looks from the runway and tutorials on her blog, http://deshawnlovesmakeup.blogspot.com.

For more information, visit deshawnlovesmakeup.com. To request an interview or press credentials, contact Sara Shake at 954.336.3275 or sara@xpsdpr.com.

DeSHAWN HATCHER Against a persistent barrage of protest from family and friends, DeShawn decided it was time to leave her day job as a Portfolio Administrator for ING and follow her passion of makeup artistry. Though schooled in film/video makeup DeShawn is a self-taught beauty and fashion makeup artist determined to make a name for herself. DeShawn continues moving forward as one of the most innovative and talented artists emerging out of the past few years. Her work often touches upon her passion for the iconic era of 50s, 60s 70s & 80s and she's constantly drawing inspiration from her love of old Hollywood glamour, abstract art, and documentary films making her approach to beauty distinctive and fresh. From clean and classic to dramatic and bold, her versatility and creativity is unmistakable Few can outdo her blending and her touch for flawless glowing skin. DeShawn's determination lead her to master makeup complexities and solutions for all ethnicities in all medians of Print, Film, High Definition TV, Beauty, Fashion and 3D. A perfect training ground to becoming a masterful beauty and fashion makeup artist is to work with the best and DeShawn has, photographers David LaChapelle, Joyce Tenninson Mark Seliger, beauty photographer Fadil Berisha and so many others. "To be on set with these masters is priceless -it's an education money just cannot buy." Her celebrity roster has many A-listers, Vanessa Williams says about DeShawn, "DeShawn's genius brought out the beauty inside me." DeShawn's client list includes Grammy winners, Academy Award nominees, All-Star athletes & Fortune 500. DeShawn has also been key/makeup designer/beauty director for fashion designers for NYC Fashion Week. She has broadened her skills and been Creative Director and Producer for many editorials as well as for Nixie Cosmetics 2006-7 season. DeShawn Hatcher's reputation for excellence in makeup and her wicked sense of humor lead her to be a sought after speaker and mentor across the country and internationally. DeShawn resides in fabulous Brooklyn, NY and tries to remain a very centered Libra.