Novo Nordisk Signs On as an Official Sponsor of the New Jersey Marathon

NEW YORK, NY, March 30, 2013 (Press-News.org) Novo Nordisk will serve as an official sponsor of The New Jersey Marathon, May 5 at the Jersey Shore, it was announced today by US Road Sports, owner of The New Jersey Marathon, and the global healthcare company. The Danish firm, headquartered in the U.S. in Princeton, N.J., will sponsor the popular Novo Nordisk Health & Fitness Expo on May 3 and 4 and is designated as the Official Pharmaceutical Company of the event.

The partnership with Novo Nordisk, recognized as a leader in diabetes care, aligns with The New Jersey Marathon's theme for 2013 of "Up & Running," emphasizing its resolve to conduct the weekend's festivities and help in the region's recovery efforts. USRS and The New Jersey Marathon earlier announced a series of initiatives termed "Restore the Shore," to be implemented to help the region's recovery efforts from the lasting effects of Hurricane Sandy. The Marathon, as part of a full weekend of running- and health-related activities, winds through eight towns on the New Jersey shore, each of which suffered damage from the October storm.

"Achieving and maintaining wellness is an important message we advocate to people, whether you have diabetes or not, so we're pleased to be a supporter of The New Jersey Marathon," said Diana Blankman, Director, U.S. Corporate Giving & Social Impact for Novo Nordisk. "The fact that this year's marathon is contributing to the Hurricane Sandy relief efforts means that we can continue making a difference for our neighbors still affected by the storm."

"Novo Nordisk is a perfect partner for The New Jersey Marathon," said Race Director Joe Gigas. "The entire weekend is a celebration of exercise, health, fitness and wellness, and Novo Nordisk's commitment to those principles are a great match for what race weekend means to thousands of competitors, spectators, volunteers and Expo participants. We couldn't be happier to have them on board."

The Novo Nordisk Health & Fitness Expo features many seminars and activities for the serious athlete, including programming designed to help runners prepare for proper recovery. Designed not just for avid runners but for anyone who values maintaining good health, the Expo includes yoga classes, sessions on nutrition, activities especially for kids and more.

The free event is part of The New Jersey Marathon's commitment to educate, give back and thank the local communities that support the race. This ties in to the event's membership in the statewide ShapingNJ initiative to prevent and control obesity.

The popular race, which starts at historic Monmouth Park in Oceanport, continues through Monmouth Beach, Deal, Allenhurst, Lock Arbour, Asbury Park, Ocean Grove and Long Branch.

For thousands of avid athletes, beginners and everyone in between, The New Jersey Marathon at the Shore is one of the highlights of Spring. In addition to the Novo Nordisk Health & Fitness Expo, the weekend includes a full marathon, half-marathon, half-marathon relay, Barnabas Health Family Festival and Kids Races, world-class courses designed for speed, great area restaurants and attractions, and amazing oceanfront scenery.

Registration for all events, course views (when finalized), information about volunteering and sponsorship and details of the entire weekend of activities and more are available at the race Website at http://www.NJMarathon.org and the event Facebook page at http://www.facebook.com/NJMarathon. Runners and fans are encouraged to follow The New Jersey Marathon on its Twitter @NJMarathon.

Beginning runners, walkers and athletes with disabilities are all invited to participate. The New Jersey Marathon also conducts a series of training runs and related events to help participants of all levels to prepare.

The New Jersey Marathon is owned by US Road Sports & Entertainment Group, which conducts road races nationwide.

Other official sponsors of The New Jersey Marathon include Barnabas Health and Investors Bank.

About Novo Nordisk
Headquartered in Denmark, Novo Nordisk is a global healthcare company with 89 years of innovation and leadership in diabetes care. The company also has leading positions within hemophilia care, growth hormone therapy and hormone replacement therapy. For more information, visit novonordisk.com. For more information about our US activities, follow us on Twitter at @NovoNordiskUS.

About US Road Sports & Entertainment Group
US Road Sports & Entertainment Group is a health and wellness company dedicated to the production of world-class endurance events. The mission of US Road Sports is to offer an unparalleled participant sports experience that showcases host communities and endures as a deeply valued local asset through events that are a part of the city's culture, identity and brand. For each participant, US Road Sports strives to offer events that allow participants of all skill levels the opportunity to improve their physical and mental health and accomplish life-altering goals while having fun. US Road Sports provides sponsors and municipalities highly effective exposure to help maximize their presence and message in the community.