Steve Schulz Named Territory Sales Manager, Upper Midwest Region for Boral TruExterior Trim

MARINA DEL REY, CA, April 11, 2013 (Press-News.org) Steve Schulz has been named Territory Sales Manager for the Upper Midwest region of the U.S. for the Boral TruExterior Trim product line. Schulz will lead all sales efforts for the innovative, sustainable exterior trim product, with a focus on growing market awareness for its advantages and benefits and enhancing marketshare. Based out of Lake Geneva, WI, Schulz will assist builders, remodelers, and architects in the states of Wisconsin and Minnesota, as well as in portions of Iowa and Illinois with their exterior trim needs.

"As a former builder, Steve Schulz brings a unique perspective to the Boral TruExterior Trim sales team as he understands our customers' needs and how to help them," notes Tom Zimmerman, Director of Sales and Marketing for Boral TruExterior Trim. "His entrepreneurial spirit and enthusiasm for this industry will benefit Boral immensely."

In his role, Schulz will provide distribution support and sales leadership across the upper Midwest. He will work to educate builders, architects and remodelers on the advantages of utilizing Boral TruExterior Trim for a number of non-structural applications including fascia boards, soffits, frieze boards, rake boards, garage door casings, window surrounds and door trim. Boral TruExterior Trim is pioneering the poly-ash category of the exterior trim market. This low-maintenance exterior trim option provides a high level of dimensional stability during periods of temperature and moisture changes. It is sustainable and can be easily installed with woodworking tools, and does not require end sealing, costly adhesives or special installation techniques.

"Boral TruExterior Trim provides exceptional performance, a high level of workability, and long lasting aesthetics," said Steve Schulz. "With experience as a builder, I know the product will be well received with this audience."

Prior to joining the Boral TruExterior Trim sales team, Steve Schulz was sales manager of Weather-Tek Design Center, Inc. in Brookfield, Wisconsin and territory manager for Milguard Windows & Doors, Inc. He was also founder and president of Sunrise Homes of Southeast Wisconsin, Inc., whose homes were voted the highest quality custom homes by patrons of the Lakeland Builders Association Parade of Homes. Steve Schulz earned his Bachelor of Arts degree from Trinity Christian College. He is a member of the Metropolitan Builders Association, Lakeland Builders Association, Wisconsin Builders Association and National Association of Homebuilders (NAHB).

About Boral TruExterior Trim:
Recently named one of the "101 Best New Products" by Professional Builder and Professional Remodeler magazines, Boral TruExterior Trim is manufactured by Boral Composites Inc., which is headquartered in Roswell, GA and is a wholly owned subsidiary of Boral USA. Boral Composites Inc. is a manufacturer of sustainable exterior building products, which reside in the poly-ash category.

About Boral USA:
Headquartered in Roswell, Georgia, Boral USA is the holding company for Boral's US operations which include leading manufacturers in the building material industry. Boral USA's subsidiaries include Boral Bricks: #1 manufacturer of clay brick in the United States, Boral Roofing: the nation's leading manufacturer of clay and concrete roof tiles, Boral Stone Products, manufacturer of Cultured Stone : #1 Brand of manufactured stone veneer, Boral Composites Inc.: manufacturer of Boral TruExterior Trim: #1 Brand of poly-ash exterior trim products.

NewGround PR & Marketing is a public relations and marketing agency. For further information, please visit us at http://www.newgroundco.com.