Research Results: Cleanicity's Kitty Litter Gripper Mat Receives High Marks for Effectiveness and Cat Acceptance from Renowned Animal Behaviorist, Barbara Meyers

AUSTIN, TX October 28, 2010 (Press-News.org) Today, Cleanicity released the results of a 30-day test of its Kitty Litter Gripper Mat conducted by Barbara Meyers of the Holistic Animal Consulting Center. The Kitty Litter Gripper Mat is a cat litter mat made of 30 sticky layers that reduces cat litter tracking and simplifies litter mat cleanup.

"Sticky surfaces can cause anxiety in cats so I had strong reservations about the Kitty Litter Gripper Mat," Meyers said. "I did, however, feel it was worthwhile to see for myself."

In the interest of creating a broad and comprehensive study rather than a single, anecdotal experience, Meyers used the Kitty Litter Gripper Mat with eight known cats. All of the cats are non-genetic members of the same feline family, of both genders, and include short- and longhaired cats. All the litter boxes have low front entries and 50 percent have hoods/covers.

According to Meyers, the overall test results indicate that the performance of Kitty Litter Gripper Mat is excellent. Specifically, the test results show:
• Immediate acceptance without hesitation by all cats.
• The sticky factor is adequate to fully perform its intended purpose but not sticky enough to insult the paws.
• Tracking of litter is cut down by at least 80% or more.
• The dustier the litter (like the common clay litters) and the general environment, the more frequently you will need to change the mat's sheets.
• Multi-cat households with high traffic at any particular location will also require the need to change the sheets more frequently.
• Of the four types of litter used with the Kitty Litter Gripper Mat, the best performance was with Beth Anne's Finest Cat Litter, an all-natural, clumping, corn-based litter.

"We are thrilled to have an animal behaviorist of Barbara Meyers' caliber test our Kitty Litter Gripper Mat," said Carol O'Brien, founder and owner of Cleanicity. "It is incredibly important to us that our product work for our customers and their cats. Barbara's test is a confirmation of our own tests that show the majority of cats aren't bothered by the mat's stickiness and it is really effective in stopping cat litter tracking."

The Kitty Litter Gripper Mat is available at cleanicity.com, overstock.com, sears.com, and regional pet stores. Beth Anne's Finest Cat Litter is available at http://www.bethannesfinestallnatural.com.

About Cleanicity
Founded in 2009, Austin, Texas-based Cleanicity is a privately held manufacturer and distributor of innovative consumer goods that work harder at keeping your home cleaner. Using the latest in product technology, we enhance ordinary products to save you time and money while minimizing your cleaning efforts. Designed for clean freaks and other discerning home and pet owners, our line includes Kitty Litter Gripper MatTM, Clean Home CollectionTM, Stay Clean Dog CollectionTM, and Inspired by CleanicityTM. For additional information, please visit http://www.cleanicity.com. Press Contact: press@cleanicity.com; 888.919.CLEAN

About Barbara Meyers
Barbara Meyers is a Certified Grief Therapist, Human-Animal Bond Consultant, Animal Behaviorist, Certified Bach Flower Consultant and Animal Advocate in private practice on Staten Island, New York. In addition to her health career background, she has been certified in Thanatology (the academic and practical knowledge of dying, death, grief and mourning) in association with her work with Dr. J. William Worden at the Harvard University Child Bereavement Study. She is a Symposia Lecturer at New York-Presbyterian Medical Center (The University Hospitals of Columbia and Cornell) and Associate Faculty Member (on sabbatical) in Death Studies/Seminar on Death at Columbia University in New York City. For additional information, please visit http://www.holisticanimalconsultingcenter.com.