New study taps artificial intelligence to streamline the crowdsourcing of ideas
INFORMS Journal Marketing Science Study Key Takeaways: Crowdsourcing generates thousands of ideas for new products. AI can immediately help screen out bad ideas and narrow the field to the best ones in crowdsourcing to improve efficiency. Ultimately, AI could identify the best ideas or even design good ideas. BALTIMORE, MD, January 3, 2024 – New research has found a way to leverage the power of artificial intelligence (AI) to more efficiently screen out bad ideas to focus on only good ideas in the crowdsourcing process within ideation. More specifically, the research has arrived at a simple model ...
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