Narrative risk messaging and vaccine hesitancy
Public health messages that focus on protecting others are more effective at increasing vaccination rates than messages focused on protecting oneself, according to a study. Vaccine hesitancy is a challenge for public health workers and others concerned with reducing the deleterious effects of infectious diseases. Elizabeth Shanahan and colleagues tested three visual policy narrative messages promoting COVID-19 vaccination that emphasized protecting oneself, one’s circle of friends and family, or one’s community. A non-narrative control message simply urged participants to “get the vaccine” with an accompanying image of a syringe. ...













