Why “born digital firms” should have a physical presence in foreign markets
Firms that have their roots in selling non-physical digital products, also known as “born digital firms,” can establish an international presence without ever physically setting foot in another country. But experience shows that many born digital firms are still choosing to establish a physical presence—funded through foreign direct investments—in key markets.
A new study published in the Global Strategy Journal in February 2023 highlights the role of a physical presence in foreign markets for born digital firms. “Past research has indicated that digital technologies are highly fungible, which means that there is little relative gap in value when a resource ...










