Fast food commercials to kids 'deceptive' by industry self-regulation standards
Fast food ads aimed at kids fail to de-emphasize toy premiums, making them deceptive by industry self-regulation standards. They also fail to emphasize healthy menu items, investigators at Dartmouth-Hitchcock's Norris Cotton Cancer Center have found. The research was published in the March 4 edition of the journal PLOS ONE.
"Kids were just as likely to notice the toy premiums in the kid's ads as they were the food, when their own standards require a de-emphasis on premiums compared to foods," said James D. Sargent, MD, researcher at Dartmouth-Hitchcock's Norris Cotton ...





