Can branding improve school lunches?
A popular marketing ploy with junk foods and other indulgent table fare can be an equally effective tool for promoting healthier eating in school cafeterias.
"Nutritionists and school lunch planners can turn the tables on children's poor eating habits by adopting the same 'branding' tactic used by junk food marketers," said Brian Wansink, an expert on the subtle cues that affect people's eating habits and professor of marketing at the Dyson School of Applied Economics and Management at Cornell University.
Food marketers have associated particular foods with mascots, ...





