Only Girls Allowed - Outdoor Ad Uses Facial Recognition to Display Content to Women Only
Plan UK's campaign, which highlights the plight of the world's poorest girls, launched a groundbreaking interactive ad on a bus stop in Oxford Street on February 22.
The advert uses facial recognition software with an HD camera to determine whether a man or woman is standing in front of the screen, and shows different content accordingly.
Passing shoppers can opt-in to view the ad and find out more about Plan's work to help some of the world's poorest girls. Men and boys are denied the choice to view the full content in order to highlight the fact that women and girls ...





