81% of new brand domain hopefuls to build their own online empires, finds World Trademark Review survey
Global brands are planning to establish their own branded internet spaces in a major expansion of the online world, reveals new survey data.
Research conducted by World Trademark Review (WTR) magazine has found that of those brands planning to apply to run a new generic top-level domain (gTLD), 81% favour a '.brand' string, echoing Canon's announced intention to launch '.canon'. Under plans to expand the domain space beyond the existing 21 gTLDs, such as '.com' and '.net', any party would be able to apply to run a registry for almost any string of characters.
Many ...
