Buzz Brand Marketing Is At It Again With Launch of New Brand Innovation Division

NEW YORK, NY, May 08, 2013 (Press-News.org) Do you feel like you have hit a ceiling in the corporate, media, or sports world, and you can't zero-in on a clear reason why? Are you not getting the growth you are looking for with one of your brands or your company's brand overall? Most importantly, do you feel like there is untapped potential in your brand, but you do not know how to harness and/or leverage it? If you answered yes to any or all of these questions, you are in need of a brand audit. Buzz Brand Marketing is excited to announce and introduce the launch of their new Brand Innovation division.

A brand audit is one of the many services that are offered through Brand Innovation at Buzz with the goal of providing you with the necessary action steps to release your brand's potential. Brand Innovation Specialist, Patrick Parks, Ed.M. says "Being an expert in assessment and performance auditing across many industries, Buzz recognizes the natural link between doing the actual work of finding and harnessing potential in a brand and then letting others know what you have done. Many good ideas, good leaders, good sportsmen, good companies, etc. have never seen the recognition they deserve because they did not know how to develop and promote themselves properly. With this new division, we will show our clients how to do both things to achieve the success they are seeking." These services can be scaled to fit individuals (executives, celebrities, athletes, etc.) as well as teams (corporate and athletic), corporate functions, or entire corporate entities. Ongoing coaching is available post your initial strategic plan review.

"The combination of strong experience within so many different sectors plus the unique approach that only Buzz Brand Marketing has resulted in unbelievable coaching sessions — truly unforgettable. They have the ability to use the right words to-ask the right questions that "provoke" you in the best possible way to unleash your full potential. They definitely help you raise the bar. I have recommended Buzz to several people and still use this partnership and knowledge as much as I can. There is no doubt that Buzz has the best coaches I have had so far. Thanks for everything!" says Jose Aidar Neto, Diageo, fmr. General Manager, Italy & Switzerland

Buzz's Brand Innovation division is being led by Patrick Parks, Ed.M. Patrick earned his Master's degree from Harvard University in Human Development & Psychology and his Bachelor's degree is in Anthropology and Public Policy from the University of Notre Dame. He began his career with the Central Intelligence Agency (CIA) as a Leadership Analyst and went on from there to IBM as a Strategy and Change Consultant. Beyond that, he has worked with companies including Diageo, Cadbury (Kraft), British Petroleum, BET Network (a Viacom company), Royal Bank of Scotland, First Caribbean International Bank, Lloyds, Astra Zeneca, Treasury Holdings, Tesco, BAA, Dress for Success, and Mercer Oliver Wyman. "We are so pleased to welcome Patrick to the Buzz family and his set of offerings as they definitely complement our services already focused on building brand equity. We look forward to all that this division can do and the increased benefit for our current and future clients," stated Marisa King-Redwood, Buzz CEO.

The brand innovation team will focus on personal and corporate brand innovation, community relations, non-profit sustainability, strategic planning, and coaching.

To learn more about this new service and/or any other offerings, contact newbiz@buzzbrandmktg.com.

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Buzz Brand Marketing is a boutique marketing and communications firm specializing in building brand equity.