Cool Heaven For Your Feet - New Ultra Lightweight Collection From Liberty

GURGAON, INDIA, May 25, 2013

It is time to gear up and beat the heat this summer with Liberty's fresh collection of 'Coolers' and 'Exos' for men. The all new ultra lightweight collection from Liberty will make your sweltering summers absolutely refreshing. The new range of Sandals, Slip-on and Shoes designed especially for hot conditions allows your feet to breathe even in the scorching heat.

Coolers- An every day vacation for your feet from the scorching heat - Liberty's new range of Coolers is designed to compliment your mood. Just slip in and take a break from everything that you don't like about the coming months. And like the product itself, the new advertising campaign comes across as a breath of fresh air, highlighting the product's ability to give your feet a clear break from the not so pleasant aspect of the season.

Exos - Innovation, comfort and most of all Oxygen, is what the new Exos from the Force 10 collection is designed for. Sport is no more limited to stadiums, today it is celebrated on the college stairs, the metro stations and the bus stands, and the everyday moments that spur some action in our lives. And for those who sport this lifestyle, Exos freshens them up and pumps some fresh air in their pursuits. The advertising campaign for Exos comes from the core product benefit, the power of Oxygen, thereby lending it the name of the Oxygen Powered Shoe. Visually the entire shoe has been made of tiny exhaust fans, to emphasize the benefit. This sporty offering does not only play the part but looks the part as well. Available in trendy and youthful colours, a pair of your choice can be found at your nearest Liberty Exclusive Showroom and Liberty Retail Revolutions.

The Coolers and Exos collections are available at all Liberty Exclusive Showrooms and Liberty Retail Revolutions across the country. The price range for Coolers starts from Rs. 499/- for a pair while Exos starts from Rs. 1500/- for a pair.

So what are you waiting for? Flaunt your Liberty 'Cooler' and 'Exos' this summer and beat the heat!

About Liberty Shoes Limited:

Liberty Shoes is the only Indian company which is amongst the top 5 manufacturers of leather footwear in the World. The company is producing more than 60,000 pairs of footwear a day covering virtually every age group and income category. Products are marketed across the globe through 150 distributors, 400 exclusive showrooms and over 6000 multi-brand outlets, and sold in thousands every day in more than 25 countries including fashion-driven, quality-obsessed nations like France, Italy, and Germany. The manufacturing facilities at Liberty are called 'Humantech Centres', where technology works in perfect tandem with human creativity. The company is equipped with Humantech centres at five locations in Haryana and Uttarakhand. Liberty has developed a spectrum of 10 exclusive brands, each of which has been specially designed to cater to a specific target group. The company has something for every occasion, for every age group.

Liberty Shoes is the only Indian company which is amongst the top 5 manufacturers of leather footwear in the World. For further information, please contact us at (124) 461-6200