Trymbl Launches Try-Before-You-Buy Online Shopping for Beauty and Baby Products!

SAN JOSE, CA, May 31, 2013

Silicon Valley based ecommerce startup unveils trymbl.com, a unique ecommerce destination that brings online shopping closer to the in-store shopping experience by offering shoppers the convenience of trying beauty / baby products of their choice for free, before buying them.

Trymbl helps women shop online anywhere, at any time, and gives them the ability to physically use a product before committing to it - "try before you buy." Additionally, Trymbl is personalized for each consumer to minimize shopping time, to produce the most efficient and effective alternative to brick-n-mortar stores.

"Part of the satisfaction derived from shopping for beauty and personal care products -- for both mom and baby, is the ability to engage the senses -- touch, smell, taste and sight. This sense-oriented shopping experience is critical part of the buying decision, which has been lacking from ecommerce. Therefore, we created Trymbl for a wholesome online shopping experience." said Trymbl's founder, Nitin Pachisia.

Pachisia explains more about Trymbl's approach and value proposition, "By enabling shoppers to receive a product for free before buying it, Trymbl brings together the best of both shopping worlds -- brick-and-mortar, and online. Our customer realizes that there is no risk of being stuck with a product that doesn't work for them -- it's a win-win for the consumer and our brands."

Chris Kolodziejski, President of Mosaic Marketing, is positive about Trymbl's promise of customer satisfaction from the try-before-you-buy model of online shopping. "As a retailer with a presence in brick-and-mortar locations like Saks, Neiman Marcus and Bergdorf's, for over ten years, I am excited about our partnership with Trymbl. Trymbl is clearly bridging a huge gap between in-store and online shopping. Buying beauty products involves a sensory product experience, which traditional ecommerce doesn't provide," said Kolodziejski.

"Trymbl's founders have gained great insight into mainstream ecommerce as well as the traditional retail shopping experience. I believe Trymbl is on point for tapping into the ideal user shopping experience, both digital and physical. We are delighted to be a part of this innovation!"

At launch, Trymbl has over 13,000 subscribed users and 25 prestige brands (many more coming soon) with products in women's personal care, skin care, makeup, mommy, and baby care categories. Notably, Trymbl boasts exclusive U.S. online access to specific beauty brands in their assortment.

Founded by Nitin Pachisia, who has experience at three other startups under his belt, his wife Arshiya Shaikh and business partner and friends Daniel Berube and David Clinger, Trymbl is an online shopping destination for premium beauty and personal care products where customers can try products of their choice for free before buying. Therefore, Trymbl converges the best aspects of shopping at a store and shopping online.