Kenny's Music Store Receives NAMM's Top 100 Dealer Award for Third Straight Year

DANA POINT, CA, June 08, 2013

Kenny's Music Store, located at 24731 La Plaza, has once again received the prestigious 2013 Top 100 Dealers Award for a third straight year in a row by the National Association of Musical Merchants (NAMM)

"The NAMM retailers that made the Top 100 this year are creating the future of the music business," said Joe Lamond, president and CEO of NAMM. "These retailers enthusiastically bring the tools of music making into their communities in innovative ways. They grow with their customers. They enrich their neighborhoods. They are the ambassadors who encourage people of all ages to get out there and just play."

Music product retailers who entered this year's competition were judged by a panel of impartial expert judges, selected by but not otherwise affiliated with NAMM, using a numeric rating on the following criteria.

• Understand that great customer service is the key to success of a retail store
• Are a proven community advocate for music education and music-making
• Provide a retail experience worth returning for and recommending to others
• Design a floor plan, merchandising and marketing that encourages repeat sales
• Prepare for future success with sound planning, marketing and training initiatives
• Use the web and social media in engaging, effective ways

The top musical instrument, product and sound retailers from around the globe will be recognized at this year's Summer NAMM show in Nashville, Tennessee.

During the award show in Nashville, excellence in seven categories will be recognized, and the 2013 Dealer of the Year will be crowned.

"We are so delighted to receive the Top 100 Dealers Award once again," said Kenny "Big Daddy" Williams, who owns and operates Kenny's Music with his wife, Kimberly. "This proves that hard work and perseverance really do pay off in the end. With all we've been doing, we really think we have a good chance at winning Dealer of the Year, so we're keeping our fingers crossed."

Williams also mentioned that the store could not have achieved this recognition without the help of his staff, other key individuals and, most of all, his customers

"We just want to thank everyone who has helped us reach this important milestone and that, of course, includes our loyal customers," he added.

Other categories include Best Exterior Presentation and/or Merchandising Display; Best Marketing and Sales Promotion; Best Online Presentation; SupportMusic Advocacy; Music Makes a Difference; Best Emerging Dealer "Rookie of the Year;" and Best Special Event.

To see who made this year's Top 100 List visit the NAMM site.

Kenny's Music Store is located at 24731 La Plaza, Dana Point, California 92629, and is a full service music store offering musical instrument sales, rentals and repairs and music lessons. The store has been in business since 1993 and recently celebrated their 20th Anniversary. You can reach the store at (949) 661-3984 or by email at kwmusic@cox.net. Visit them on the web at http://www.kennysmusicstore.com.